Work history
Marketing Manager
? Devising the marketing strategy, wholesale and retail
? Print and digital media plan strategy
? Responsible for all marketing collateral, including creating specific direct mails for UK
? Event management, from creative concept to implementation
? CRM strategy and implementation, both acquisition and retention
? SAP Management
? Creating strong digital content for IWC.com and the wholesale distribution
? Delivering report analysis on all marketing initiatives
? Social Media management, devising the strategy and campaigns
? Accountability for all marketing projects to senior management
? Budget management and finance liaison for the department
? Line manager of the Marketing Coordinator
Marketing Analyst
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? Built an effective acquisition and retention strategy to support the retail business
? Managed the implementation and execution of the seasonal marketing plan
? Created all UK seasonal marketing collateral to deliver on time and within budget
? Responsible for devising all UK internal presentations to report to senior management
? Delivered reporting analysis on all marketing initiatives to ascertain effectiveness and ROI
? Brand guardian and representative, effectively maintaining the brands integrity
? Developed competitor activity reports to further understand the market
? Accurately managed and forecasted the budget for the UK
? Responsible for 2 junior members of the team
Skills
- Fashion
- Advertising
- Digital Media
- Events
- Marketing PR
- Branding
- Promotions
- Brand Management
- Direct Marketing
- Internet Marketing
- Marketing Strategy
- Problem Solving
- Social Media Marketing
- Communications
- Powerpoint
Education
Politics Sociology
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Politics & Sociology