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? Devising the marketing strategy, wholesale and retail ? Print and digital media plan strategy ? Responsible for all marketing collateral, including creating specific direct mails for UK ? Event management, from creative concept to implementation ? CRM strategy and implementation, both acquisition and retention ? SAP Management ? Creating strong digital content for IWC.com and the wholesale distribution ? Delivering report analysis on all marketing initiatives ? Social Media management, devising the strategy and campaigns ? Accountability for all marketing projects to senior management ? Budget management and finance liaison for the department ? Line manager of the Marketing Coordinator
? Built an effective acquisition and retention strategy to support the retail business ? Managed the implementation and execution of the seasonal marketing plan ? Created all UK seasonal marketing collateral to deliver on time and within budget ? Responsible for devising all UK internal presentations to report to senior management ? Delivered reporting analysis on all marketing initiatives to ascertain effectiveness and ROI ? Brand guardian and representative, effectively maintaining the brands integrity ? Developed competitor activity reports to further understand the market ? Accurately managed and forecasted the budget for the UK ? Responsible for 2 junior members of the team
Politics & Sociology