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I started in advertising as a junior copywriter back in ’90, haven’t finished my high school and was rejected as a student at the Academy of Arts. At ARA/BDDP I won my first Dutch Creative Award (ADCN-Lamp) when I was only 21 years old. I created many brands[MS1] and campaigns for big clients, both local as well as international. At the age of 31, back in 2001, I started my first own agency: Montego Bay. After 9 months I sold my company to Ogilvy & Mather, where I became Creative Director/Managing Partner again. In 2005 I started freelancing as an interim creative consultant, personally branded as 'Professional Outsider'. I offered my know-how, talent, vision, network and skills to those who dared to take it, leaving enough time for some personal (business) adventures. Five years later, I gradually slipped into a huge personal transformation. It was about time. And no, it wasn’t only to do with age. I had been struggling for 20 years already, asking myself whether I found meaning in the advertising industry, where I held my own while working for an NGO once in a while because their mission affected me personally. And I was trying to cope with the well-known fuss and bother nobody ever talks about. I noticed my growing desire to work for people instead of brands. For years, I had been howling I would say goodbye to advertising, but it turned out not to be that easy. The act of inventing and creating something kept grasping at me firmly, I was born to do so. Moreover: it has become part of my identity. I know truly understand I shouldn’t reject it; I’m allowed to embrace it, welcome it. I joined a training to become a coach (Phoenix), but just acting as an old-fashioned coach wasn’t for me. People used to call me a lot because they thought I could offer them meaningful and intelligent advice regarding their business plan. And they were right. But, drinking coffee with everyone and everybody, providing them with free ideas and energy for 40 hours a week, wasn’t my thing either. In 2013, I finally uncovered a business model which allowed me to pass on my talent (and experience!) to the world in the right way. I support others seeking to explore their Holy Mission in life. For that reason, I organise a week-long workshop called “The 40-hour No-Work-Week” in Portugal twice or three times a year. Here, I gather a maximum of 10 start-ups / entrepreneurs who pay a lot of money to work like crazy improving their business plan and finding themselves. What do I do? That’s easy: I can smell and feel your soul. And help you to sell it. Meanwhile, I am also writing my first novel and I started a company selling women’s lingerie especially designed for (former) breast cancer patients. To a certain degree, I am also returning to a creative environment of which I thought an agency should have looked like 20