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A valuable combination of technology and business skills with enterpreneurial drive that translates into active and insightful contributions in all facets of company operations and execution. Ability to anticipate market trends via comprehensive understanding of current and emerging technologies and ecosystems. Efffective in unearthing new business opportunities by forging and managing high-level relationships. Experienced Over 18 years in high-technology, wireless/mobile, Internet, Retail areas Executive More than 8 years of executive level experience, including promoter of a successful startup. 10+ years of experience in Insights arena (data mining, analytics, business intelligence). Consumer and Deep acumen in consumer-centric technologies, trends and methodologies for customer Retail Passion acquisitions, retention, cross-sell, up-sell and loyalty management areas. Significant proficiency in User Targeting, Behavioral Profiling, Recommendations and Optimization of both Product Advertisements and Content.
Principal Consultant role involves leading projects, developing key accounts, quality controlling output, performing statistical modelling and integrating research insight from a wide variety of sources. Insights must then be delivered in a practical and timely manner. At the Principal Consultant level a consultant is expected to be responsible for developing and selling new projects. This includes identifying new business opportunities (cold, warm or existing client), and involvement in pitches. Additionally, there would be some responsibility for internal BrandEdge development initiatives. For example a focus on a particular marketing effectiveness issue, improving internal efficiencies or marketing some aspect of our business.