As a concept-driven, enthusiastic and young art director, my role is to enlighten the genuine and non-codified aspects of fashion, art and design by directing my gaze from institutionalised trends. Ultimately, my work translates my client’s vision into tangible innovation whilst blending my own imagination to weave ideas and concepts into simple, yet engaging narratives.
• Addressed Eastwood Danso’s current content & business strategy; increased content production by 22%, helping drive a greater dialogue. • Developed accessory designs for EASTWOOD DANSO SS20 - Including bags, hats, sunglasses and socks. • Assisted in the ideation and creation of Eastwood Danso’s CIFF Installation. • Ideating and configuring multiple Eastwood Danso collections, campaign, lookbook and installation.
A clear and precise visual content strategy was put in place by myself; increasing the output by an average of 33%; followed by a strong, identifiable visual language developed to help drive and further the story of EJDER. • Lead, motivated and inspired a team of 5, producing content on a consistent basis; each with an original concept. • Taking an interest in the development of young creatives, I spearheaded the development of an infrastructure titled ‘OPEN-STUDIO’; showcasing the talents of the youth today. • Taking responsibility and ownership for the ongoings of EJDER’s e-commerce and physical retail store. • Developed a recruitment strategy for EJDER’s stylist and photographer roles. • Ideating and configuring the upcoming EJDER collection, campaign, lookbook and installation. • Managed, directed and curated EJDER’s Mixtape series in collaboration with Redbull. • Focusing on EJDERs lack of new brands, I developed a shortlist of young, independent brands and hand selected a small buy from each.