Hiten Ashra

Hiten Ashra

Art Director & Project ManagerLondon, United Kingdom
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Pip Jamieson
Cyrus Nderitu
Sasha Kluvitse
Hiten Ashra

Hiten Ashra

Art Director & Project ManagerLondon, United Kingdom
About me
I am a detail oriented, concept-driven, enthusiastic young art director & project manager, with 4 years experience that has shown a commitment to driving the success of independent businesses by targeting key areas of brand visualisation, brand experience and market strategy and ensuring an engaging and approachable narrative. Moreover, as a jack of all trades, I am and have always been entrusted to complete the toughest of tasks due to my desire to develop as an individual and as a leader. This has allowed me to take on several roles and push the boundaries of what is needed in order for a role to be successful.
Projects credited in
  • Ejder x Under Armour
    Ejder x Under ArmourWhilst doing a Videography Internship with Ejedr I had the chance to work on Ejder X Under Armour collab. Here I Made the promotion videos for each individual giving Masterclasses for the event being held to celebrate the collaboration.
  • Jaffa Saba for EJDER
    Jaffa Saba for EJDERA short video on Jaffa Saba for EJDER, promoting their collaboration back in March.
  • Arthur Richardson of BELGARD for EJDER
    Arthur Richardson of BELGARD for EJDERLondon and it's creatives through the lens of a 15-year-old.
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Work history
    Product DeveloperORBE
    London, United KingdomFreelance
    Creative Production & Art DirectorEJDERFORLIFE
    London, United KingdomFull Time
    A clear and precise visual content strategy was put in place by myself; increasing the output by an average of 33%; followed by a strong, identifiable visual language developed to help drive and further the story of EJDER. • Lead, motivated and inspired a team of 5, producing content on a consistent basis; each with an original concept. • Taking an interest in the development of young creatives, I spearheaded the development of an infrastructure titled ‘OPEN-STUDIO’; showcasing the talents of the youth today. • Taking responsibility and ownership for the ongoings of EJDER’s e-commerce and physical retail store. • Developed a recruitment strategy for EJDER’s stylist and photographer roles. • Ideating and configuring the upcoming EJDER collection, campaign, lookbook and installation. • Managed, directed and curated EJDER’s Mixtape series in collaboration with Redbull. • Focusing on EJDERs lack of new brands, I developed a shortlist of young, independent brands and hand selected a small buy from each.
  • Creative Direction
  • Advertising
  • Adobe Creative Suite
  • Styling Shoots
  • Directing Photoshoot
  • CAD Drawings
  • Graphic Design
  • Photography
  • Editing Photos
  • Spatial Design
    IT User Skills (Open Systems and Enterprise)The learning machine
    • Developed Python coding skills • Lead a team of 3 to develop a game using Python code • Designed and coded a portfolio website which was posted on GitHub.