I am a New York City-based creative director, strategist and all around high-energy innovator pursuing new opportunities. I bring simplicity to the creative process and clarity to key decision makers, successfully helping global media and technology (Bloomberg, ASAPP, Condé Nast, MTV Networks, Dataminr) and consumer businesses (Amazon, Microsoft, Estee Lauder) execute their brand stories and new initiatives.
Much of my experience involves enhancing brands and launching new products, leading diverse, high-performing, cross-functional creative teams.
I have specialized expertise in leading creative teams focused on emerging technology such as Artificial Intelligence and Machine Learning.
I am committed to helping global brands deliver their message across all integrated creative platforms.
Projects credited in
- The Power of We set out to do the ultimate video project: to explain the what, why, and how of Bloomberg. As the central nervous system of global finance, the Bloomberg story is rich in history and focused on constant innovation and creating the workplace of the future.
- Branding a building.Sir Norman Foster’s new European headquarters for Bloomberg, in the City of London, is a groundbreaking statement in many ways. One key architectural feature is a bronze triple-helix ramp that lets employees travel from through the building’s vertical open space. We engineered this identity for the building launch, and as a badge of membership for its inhabitants. We are always reinterpreting the form for different spaces and formats in the building and its’ spaces.3
Work history
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Creative DirectorASAPP
New York, United StatesFull Time
Leading and driving ASAPP brand strategy and identity and product marketing and sales projects. ASAPP is built by a team of leading scientists, software engineers, and designers. We build AI-Native Platforms to solve real-world problems.
Creative DirectorBloomberg
- New York, United StatesFull Time
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Skills
- Graphic Design
- Art Direction
- Creative Direction
- Photographic Direction
- Integrated Campaign
- Branding
- Advertisement
- Marketing
- Strategy
- Video Marketing