Worked closely with clients providing them with creative solutions fitting their needs and budgets. Created designs for web communications and marketing materials. Worked with management to understand specific brand guidelines in graphic designs. Designed complete brand identities including logos, business cards, postcards and other promotional material. - Freelance editorial design work for Metro newspaper. - Freelance work for Design Bridge on proactive pitch for Tate & Lyle. - Complete brand identity and lookbook for Eleanor J Shore. (Tate & Lyle, Eleanor J Shore, Hannah Stockham, Rewind Vintage Affairs)
Worked efficiently on multiple projects for specific deadlines in a fast-paced environment. Designed sales materials in collaboration with sales teams to drive revenue. Communicated with other team members to generate ideas and produce innovative designs. Designed commercial and editorial content for the paper. Provided print-ready artwork for the paper’s print edition. Turned concepts into working campaigns across print and digital. Liaised with account managers/clients to deliver creative requirements. Experience in data visualisation and infographic creation. Designed marketing solutions, such as presentations, email newsletters, and one-pagers. Took responsibility for the team’s skills development by organising monthly team meetings. Supported junior members of the team to ensure high quality work. - Successfully worked on Vodafone’s sponsorship of Connect worth £5M for 2.5 years. - Jack Daniels campaign from brief to the paper including branding and signage for an event, worth £475K. - Took lead on Jigsaw 4-page Halloween Special. With 85% reader recall, one of the highest on Metro records. (Vodafone, Virgin Holidays, Crystal Ski, Lionsgate, Jack Daniels, The Body Shop, Cancer Research UK, Asics)
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Created static and short motion graphics for client’s social media channels. Effectively built layouts with strong typography and appropriate use of colour, images and fonts. Designed in-house communications content. Liaised with management to produce artwork and designs for presentations and marketing materials. Assisted with the production and design of printed and digital marketing materials including posters, web banners, email newsletters and social media campaigns. Worked alongside the Art Director and communicated directly with clients to result in design that exceeded their expectations. - Contributed to Macmillan’s Check your balls campaign which won Drum Content Marketing Award. - Took lead on design for Heart’s #BestSummerEver and Money in the Music campaigns. - Contributed to Millicom’s Pass the Torch, which won Global Engagement Campaign of the Year 2016 Award. (Heart, Macmillan, Capital, Millicom, Movember, Lily’s Kitchen, Sense)
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Organised and created graphics across multiple platforms – newsletters, campaigns, web content, home pages and banners. Designed social media assets and maintained their online presence through original content. Led art direction and photography for new digital content and product shots. Used an extensive range of technical equipment, including cameras, lenses, lighting and specialist software for photo editing and re-touching. Designed the lookbook and line sheet. Assisted on editorial photoshoots. Represented and photographed the company at the trade show Scoop International, capturing images used in design materials. - Took lead from concept to final designs for Emotional Baggage range of handbags which included a launch event and stock in Harvey Nichols.
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Mentored by Sandy Wilson, a senior designer from Bristol-based agency Robson Dowry. Experienced discussing designs in a critical way in the studio. Received specific feedback on University work, gaining a deeper understanding of roles within the industry.
Created design themes and plans, including window and in-store displays, signage and special promotion displays. Worked with architectural features of the store to maximise the available space. Created the displays and branded visual material for the shop. Identified and sourced the necessary props and materials. Regularly updated displays to promote new product launches and reflect seasonal themes. Created graphics across multiple platforms – newsletters, campaigns, web content, home pages and banners. Liaised regularly with customers and designers, working closely with clients on their orders and bespoke pieces of jewellery.