Projects
- MatalanA longterm partnership with Matalan in Metro and You magazine. The Metro pages showed street style fashion and how to recreate looks at Matalan. Each You magazine insertion was slightly different featuring bloggers and influential figures picking out their favourite Matalan products. We also ran Christmas gift guides in both publications.
- Airbnb First Night On UsA series of branded content columns and display 10x7s to promote Airbnb's 'First Night On Us' campaign. Each piece featured a different lesser-known location to increase awareness for overtourism and encourage readers to holiday in quieter destinations within the UK. Display ads were created alongside the branded content to run simultaneously on the e-edition.
- eBayA series of double page spreads and 10x7s in Metro newspaper for eBay. Each content piece featured a different store on eBay and a variety of their products. The aim was to increase sales and inspire readers to open their own stores on the site. The campaign included a photoshoot with the talent and eBay products
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Work history
M
M
Senior Graphic DesignerMail Metro Media
London, United KingdomFull Time
F
F
Graphic DesignerFreelance
London, United KingdomFreelance
Worked closely with clients providing them with creative solutions fitting their needs and budgets. Created designs for web communications and marketing materials. Worked with management to understand specific brand guidelines in graphic designs. Designed complete brand identities including logos, business cards, postcards and other promotional material.
- Freelance editorial design work for Metro newspaper.
- Freelance work for Design Bridge on proactive pitch for Tate & Lyle.
- Complete brand identity and lookbook for Eleanor J Shore.
(Tate & Lyle, Eleanor J Shore, Hannah Stockham, Rewind Vintage Affairs)
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Skills
- Graphic Design
- Adobe Indesign
- Adobe Illustrator
- Adobe Photoshop
- Editorial Design
- Typography
- Communication
- Print Design
- Advertising
- Ideas