QuestionsProjectsExperienceTeam

Projects

• MatalanA longterm partnership with Matalan in Metro and You magazine. The Metro pages showed street style fashion and how to recreate looks at Matalan. Each You magazine insertion was slightly different featuring bloggers and influential figures picking out their favourite Matalan products. We also ran Christmas gift guides in both publications.
• Active IronHalf page advertorial in You magazine for Active Iron to teach readers of the importance of iron in a healthy diet and to promote Active Iron products.
• Sainsburys coverwrapA cover wrap around Metro for Sainsbury's to coincide with their Christmas advertising campaign 'Nicholas the Sweep'. In celebration of 150 years of Sainsbury's, the idea was to transform Metro into a newspaper reminiscent of 1869.
• British AirwaysA 12 page special advertising supplement within The Mail on Sunday in partnership with British Airways and the Costa Rica tourist office.
• Airbnb First Night On UsA series of branded content columns and display 10x7s to promote Airbnb's 'First Night On Us' campaign. Each piece featured a different lesser-known location to increase awareness for overtourism and encourage readers to holiday in quieter destinations within the UK. Display ads were created alongside the branded content to run simultaneously on the e-edition.
• eBayA series of double page spreads and 10x7s in Metro newspaper for eBay. Each content piece featured a different store on eBay and a variety of their products. The aim was to increase sales and inspire readers to open their own stores on the site. The campaign included a photoshoot with the talent and eBay products

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Projects credited in

• 1

  Caudalie - You Magazine

Work history

M
M
Senior Graphic DesignerMail Metro Media
Feb 2019London, United KingdomFull Time
F
F
Graphic DesignerFreelance
Jun 2013London, United KingdomFreelance
Worked closely with clients providing them with creative solutions fitting their needs and budgets. Created designs for web communications and marketing materials. Worked with management to understand specific brand guidelines in graphic designs. Designed complete brand identities including logos, business cards, postcards and other promotional material. - Freelance editorial design work for Metro newspaper. - Freelance work for Design Bridge on proactive pitch for Tate & Lyle. - Complete brand identity and lookbook for Eleanor J Shore. (Tate & Lyle, Eleanor J Shore, Hannah Stockham, Rewind Vintage Affairs)

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Skills

• Graphic Design
• Adobe Indesign
• Adobe Illustrator
• Adobe Photoshop
• Editorial Design
• Typography
• Communication
• Print Design
• Advertising
• Ideas

Education

Bachelor of Arts (BA) Graphic CommunicationBath Spa School of Art
Sep 2013 - Jul 2013Bath, United Kingdom
Foundation diploma, Art and DesignUniversity of The Arts London (UAL)
Sep 2009 - Jul 2010London, United Kingdom