HOLLY FRADLEY

Marketing Manager

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  • LocationLondon, United Kingdom

Projects

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About me

 

A hard working and passionate Marketing professional with over four years experience working in both B2B and B2C markets. Experience in media, publishing and events sectors across luxury lifestyle and wedding portfolios. Successfully planned and implemented integrated marketing communications strategies with acute attention to detail and proven account management and event sponsorship abilities. Adaptable and confident with excellent organisation and communication skills, seeks to further career in managing innovative marketing campaigns.

Skills

 

  • Advertising
  • Digital Media
  • Events
  • Marketing PR
  • Branding
  • Promotions
  • Brand Management
  • Direct Marketing
  • Email Marketing
  • Events PR
  • Market Research
  • Marketing Strategy
  • Social Media Marketing
  • Communications
  • Indesign

Work history

2016

Marketing Manager

Runwild Media Group

Sep 2014 - Jul 2016
  • RWMG is a fast-growing entrepreneurial media company focused on luxury lifestyle and targeting HNW individuals. It publishes seven magazines across London and recently launched a luxury lifestyle website www.luxurylondon.co.uk. RWMG Events focuses on large annual events including the Ice Rink Canary Wharf, one of the largest seasonal ice rinks in London and The Mayfair Awards held at The Ritz, Mayfair. • Budget management and reporting o Set the yearly marketing budgets with Managing Director o Reporting weekly and monthly ticket sales against revenue targets to the Managing Director • Integrated marketing plans and ticket sale generation o Create and implement marketing plans and measure their effectiveness to optimise ROI o Increased Ice Rink Canary Wharf ticket revenue by 20% YOY for two years • Online marketing strategy o Assisted in the strategy, design and development of launching www.luxurylondon.co.uk o Plan, implement and measure SEO campaigns to increase website traffic o Conduct weekly Google Analytics reviews to adapt and enhance the website user experience o Experience in PPC with Google Adwords and seeding content o Coordinate effective social media plans for Twitter, Facebook, Instagram and Pinterest to increase traffic to the website o Reached 30,000 monthly unique users and over 40,000 combined social media followers in under three months • Sponsorship and sales generation o Sold events sponsorship packages for events valued at £50,000-£100,000 each o Writing and presenting creative propositions to corporate partners through written proposals and formal presentations o Working in conjunction with the sales team to provide support including generating leads, producing bespoke sales packs and accompanying them to client meetings to improve sales and marketing alignment • Key account management o Identified and managed new brand partnerships to enhance RWMG events and ensure clients received the maximum value for their investment o Accounts managed include British Airways, Canary Wharf Group, Snow and Rock, S&P Capital, Stella Artois, Maxxium Group and Des McDonald Restaurants • Events Management o Organise and manage client hospitality events from 10 – 500 people. o Venue finding and budget management o Liaising with sales and operations teams and coordinating external catering and entertainment companies as required o Managing external creative agencies to ensure timely delivery of marketing collateral including event graphics and advertising campaigns • Direct reports o Line management of a marketing executive and part-time assistants • Media Buying o Buy print, digital, outdoor, online and broadcast media on a national and regional basis with enhanced negotiation skills (including contras) and develop relationships with key media

2014

Marketing Executive

Ocean Media Group

May 2013 - Oct 2014
  • Marketing The National Wedding Shows – the country’s biggest consumer wedding events - to attract over 55,000 visitors annually over six 3-day shows at Olympia and Earls Court, London, the NEC, Birmingham and Manchester Central. • Marketing Communication Plans o Planned and implemented integrated marketing strategies across print, digital and outdoor channels from design to delivery • Budgeting o Tracked all marketing expenditure while managing the in-coming invoicing process • Ticket sales and loyalty generation o Analysed sales trends, ticket allocation and implemented discount strategies to achieve revenue targets o Developed targeted customer focused strategies across email and direct mail to retain loyal visitors and attract new ones • Reporting o Produced weekly reports for senior management for email, social media and tickets sales o Online/SEO reports using Google Analytics/Adwords and UTM tracking • Sales support o Participated in Key Account meetings, providing proposals for new business o Produced sales collateral in video, email and brochure format o Promoted the shows to the B2B market via email, direct mail and public relations • Agency relationship management o Managed the design agency, ticketing provider (SEE Tickets), web development, video and PR agencies. o Briefed them on all required activity, coordinating delivery times and negotiated costs in line with campaign budgets • People Management skills o Trained new starters and managed a marketing assistant • Web content management and digital activity o Managed the website using WordPress and previously custom built CMS o Launched a new website for the shows from brief to execution, sourcing images and writing copy o Planned digital campaigns and designed collateral for key bridal industry websites • Social Media management o Planned social media campaigns across Facebook, Twitter, YouTube and Pinterest. o Reported on PPC campaigns and Facebook insights o Grew the shows Facebook page by 52,030 in six months o Set-up Wedding Show TV on YouTube • Email marketing o Created monthly content plans on a regional and national basis o Wrote all copy and built HTML emails in Dotmailer, Adestra and Pure360 o Managed the database (130,000 contacts) with experience in segmenting and cleaning data o Promoted a culture of testing and change to drive continuous improvement in click through and conversion rates • Market research - conducted post show surveys using Explori and Survey Monkey for customer feedback and to identify potential growth areas • Account management - accounts managed include BareMinerals, Loreal, John Lewis, House of Fraser, Conde Nast, Virgin Holidays, Phase Eight, Freixenet • Branding and creative skills - Participated in re-branding the shows, developing the creative concept with the marketing manager including writing the brief to managing agency pitches • Production - Managed the production and print of all collateral - show guide included - negotiated costs and delivered material within tight deadlines and budgets. • Procurement - Managed, monitored and reviewed relationships with key suppliers/agencies to source content for 3000+ beauty boxes for VIP ticket holders • Onsite event management – Oversaw the registration process for 300+ exhibitors and press. Organised the queue management system for visitors. Acted as main contact for all onsite contractors. Ensured all visitor feature areas were dressed and signed to the highest standard. • Auditing – Managed the show’s ABC audit procedure

2012

Marketing Assistant

Centaur Media Plc

Jul 2011 - Jul 2012
  • Assisting the exhibitions marketing team with their campaigns for Marketing Week Live, Homebuilding and Renovating Show and Employee Benefits Show. • Working across the spectrum of the marketing mix including direct mail, HTML emails, online/print advertising and sales collateral. • Independently created and sent e-marketing campaigns on Adestra to customer databases of 30,000+, improved copywriting skills and experience working with HTML coding. • Website content management for all shows. Also helped launch new websites for Homebuilding and Renovating Shows and Marketing Week Live. • Involved with re-branding The National Home Improvement Show, Olympia, London

Education

2013

BA(Hons) Marketing

Plymouth University

Aug 2009 - Apr 2013
  • MARKETING

Awards

2013

The IDM Award in Direct and Digital Marketing

  • https://www.theidm.com/marketing-qualifications/awards/idm-award-in-direct-and-digital-marketing