Holly Fraser


London, United Kingdom
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Projects credited in

About me

I am a London-based editor, writer and consultant, covering music, film, fashion, art, documentary, social issues and politics. With over a decade's experience as a journalist I strive to create engaging, conversation worthy content with a focus on progressive thinking and empowerment.


  • Feature Writing
  • Copywriting
  • Sub-editing
  • Brand Storytelling
  • Journalism
  • Editorial
  • Social Media Management
  • Content and Media Writing
  • Communications
  • Events

People I’ve worked with

Companies I’ve worked with

  • F


    • Squarespace


      • Technology
    • WeTransfer


      • Publishing
    • RANKIN


      • Photography

    Work history


    Freelance writer


    May 2008
    • London, United Kingdom
    • Freelance
    • Freelance journalist and consultant. Work includes CNN Style, Grazia, The Huffington Post, Daily Mail, MTV and Emporio Armani.


    Nov 2013 - May 2019
    • London, United Kingdom
    • Full Time
    • -Responsible for editing, commissioning and overseeing all text in Hunger magazine. Covering subjects including fashion, film, music, art, documentary, social issues and politics and maintaining tone and quality across all platforms. -Tasked with creating and maintaining brand synergy between print, digital and social media platforms and managing print and digital editorial team. -Selecting each issue’s cover stars six months in advance of publication and securing external press upon release as well as working with creative and fashion teams to ensure inspiring and arresting visuals. -Extensive experience in interviewing and profiling subjects across a broad range of genres and liaising with publicists, agents and managers. -Working in tandem with sales director to secure, create and curate branded content and special projects incl. print, digital advertising, video, social media and events for brands incl. Chanel, Bulgari, Swaroski, NARS, Louis Vuitton and Sony. -Covering fashion weeks, representing the brand at industry events internationally and being main point of contact for press and marketing relationships. Building and maintaining a wealth of relationships across luxury and lifestyle sectors incl. fashion, lifestyle and the arts in the UK and abroad. -Trend forecasting across music, film, fashion, art and influencers to ensure that Hunger remains a taste making publication.


    Online Editor

    Hunger Magazine

    Nov 2012 - Nov 2013
    • London, United Kingdom
    • Full Time
    • Tasks included: -Creating daily content and digital strategy or hungertv.com and responsible for 200% rise in traffic in first six months. -Running all social media channels and creating bespoke video content for social optimisation and engagement with strong focus on music video production. -Writing and developing content for 360 degree commercial brand campaigns including digital, social and print for clients including Chanel and NARS. -Managing weekly newsletters and website development. -Collecting and reporting weekly KPIs in meetings with print editor-in-chief.


    Video producer


    Jun 2011 - Oct 2012
    • London, United Kingdom
    • Full Time
    • Video producer and arts journalist covering art, design, fashion, music and film producing daily video content for the website that was also syndicated by The Huffington Post and The Guardian.


    Entertainment writer


    May 2009 - Aug 2010
    • London, United Kingdom
    • Full Time
    • Entertainment writer covering music, film, fashion, art and events for print and online.