I am a tenacious and diligent individual with project management and marketing experience in varying capacities from TV production to eCRM projects. I am now looking to take my skills to a level I am more passionate about, combined with my Masters in Food Anthropology.
Key Projects: • Gordon’s were launching a high profile new product into the GB and Spanish market of Pink Gin. I worked alongside the Global Brand Director for Gordon’s as part of their brand activation creating toolkits for the On and Off Trade to use. This included POS from A-boards to menus to more creative concepts such as a pop up in large mass spaces (e.g. Waterloo train station). Gordon’s Pink Gin was sold exclusively to Tesco and the first batch sold out almost immediately across the UK. • Alongside Gordon’s I worked on eCRM projects for Haig Club, specifically with their Father’s Day campaigns and their new campaign “Leave as You Arrived”. At the end of each campaign I would collate a report for the client on the CTR, profiles of the readers, and other statistical breakdowns to understand the success of the emails. • LoveScotch is an umbrella name for the whole Scotch Whisky portfolio within Diageo that spans eight countries globally including the Philippines, Mexico and the UK. For this project, I compiled a 180-page document including strategy on how to execute a full 360 LoveScotch campaign into the On and Off Trade.
Accounts: • O2 Business, Find Me A Grant, ODEON, HiHi, Novotel Hotels, Ibis Hotels, Mercure Hotels, Investec Wealth and Investment, Riviera Travel Key Projects: O2 • Working with strategy and the O2 Acquisition Marketing team to create a fortnightly email plus landing page messaging, as the lead account manager. • Working closely with copywriters, O2 internal members of staff, developers and designers to build and send effective and informative email campaigns with a link through to a landing page. • Helping produce and co-ordinate a direct mail hologram film to be sent to the top 5% of O2’s business prospects. • Working with the O2 content team to produce short case studies emphasising their clients and the O2 products they have benefitted from. These now appear on the O2 Business blog and the O2 Youtube channels. Riviera Travel • Full handling of pre-production and production of 2 x 30 second TV adverts promoting the Riviera Cruise and Rivera Tour offering plus end frame amendments • Achieved an 18% uplift in web traffic the first weekend after airing. Find Me A Grant (The Good Exchange) • Find Me A Grant were a small local charity based in Berkshire who devised a new platform that was set to challenge the traditional online charity donation sites. • Website creation included: working closely with the UX team to ensure the complicated platform had an easy to use process, managing the production of a photoshoot and imagery for the website, working with an external digital team to manage the build and working with the FMAG team to ensure copy was correct.
• Working closely with design and digital agencies to create all manner of print and web based promotional materials, menus, advertising and signage. • Working with the food & beverage development team and bar managers to promote and create an exciting food and drink roster. • Social media and website management, analysis and content creation. • Liaising with agencies to organize press releases, promotions and offers.
Food is a fundamental human necessity, essential to the sustenance of the human body. At the same time, food may be associated with pleasure, passion, even luxury. Food is also essential to the social body. Who eats what, who eats with whom, and whose appetites are satisfied and whose denied, are all profoundly social dynamics through which identities, relationships, and hierarchies are created and reproduced. The SOAS MA programme in the Anthropology of Food offers students the opportunity to explore historically and culturally variable foodways, from foraging to industrial agriculture, from Europe and North America to Africa, Asia and South America. The programme asks students to trace the passage of food from plant to palate, and to examine who benefits, and who suffers, from contemporary modes of food production, exchange, preparation, and consumption. Students examine food policy at national and international levels, as well as the role played in its formation by the food industry. Focus is given to the study of famine and the controversial role of food aid in securing food supplies. Debates over the impact of agricultural biotechnology on agrarian livelihoods and knowledge systems, as well as on the natural environment, are assessed. Movements toward organic agriculture, fair trade, and slow food are also analysed. An anthropological approach to the study of food draws upon and challenges the perspectives of other disciplines, whether agronomy or nutritional science, economics or law, history or literature. Dependent upon individual interests and experiences, graduates of the programme may pursue research degrees in any number of academic disciplines, or find employment in food-related government ministries, international organizations, development agencies, or non-governmental associations, as well as in the fields of public health, education, and media, or in the catering industry.