Work history
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Growth Marketing ManagerBorderless
London, United KingdomFull Time
BORDERLESS
Borderless is a migration workforce platform that leverages technology to simplify the complex, costly, and time-consuming process of hiring workers from abroad through automated vetting, 1-click visa processing, and streamlined relocation management.
-Develop and execute email campaigns using Hubspot, collaborating with sales and product teams to drive growth and top-of-funnel MQLs.
-Plan, execute, and manage event programs, including bi-weekly webinars, overseeing all aspects of content creation and developing comprehensive
pre- and post-engagement strategies.
-Coordinate and oversee resources, logistics, budgeting, scheduling, and digital and social media strategies for campaigns, ensuring timely execution.
-Track program results, measure success, and report metrics to stakeholders, utilizing analytics tools for data-driven decisions.
-Nurture relationships with commercial partners and collaborate with the CEO on new partnerships, promoting written and video testimonials from
current clients across marketing channels.
-Manage the event and conference calendar to ensure successful execution and maximum impact.
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B2B Marketing ManagerThe Muse
- New York, United StatesFull Time
THE MUSE
HR tech startup that helps companies attract and hire talent by providing an authentic look at company culture, workplace, and values through the stories of their employees. The Muse also acquired Fairygodboss, the largest online career community for women in 2022.
-Created and executed all omnichannel marketing campaigns to deliver high quality MQLs and contribute to the pipeline and revenue growth
-Wrote, designed, and produced content and collateral to support both the sales and retention teams, including newsletters, whitepapers, and case studies ●Monitored post campaign performance metrics, implemented changes to optimise future projects, determined KPI’s, and presented reporting to stakeholders
-Onboarded and managed a five member SDR team, tracked their output and established quarterly goals and incentives
-Planned and coordinated topical webinars, in-person events, and conferences that featured industry experts in order to position The Muse as a thought leader ●Organized our marketing and content calendar and kept up to date with the employer branding landscape, latest marketing trends and best practices
-Collaborated with sales, product, and content teams on cross-functional initiatives and formulated all communication on action items
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Education
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BachelorsUniversity of Washington, Seattle
- Seattle, United States
UNIVERSITY OF WASHINGTON, SEATTLE:
Bachelor of Arts Degree, Majoring in Communication + Specialisation in Marketing (2013-2017)
ACCADEMIA ITALIANA, FLORENCE ITALY:
Study Abroad Program, Brand Marketing (2016)
BORDERLESS