Projects
- Do It For The MillionsAfter 25 years in the game, it was time for The National Lottery to reclaim its role in national life. What better way to do so than with a fresh brand identity? Created in partnership with The National Lottery, the new digital-first identity is equal parts joyful and purposeful. By shining a light on the positive impact of playing and Good Causes supported, it will help the brand make extraordinary happen for everyone... for many more decades to come.