I am Hsin Ting Yu (Stacy, a graphic designer and brand strategist. I educated from Taiwan MingChuan University of BA Commercial Design in 2008, and Brunel University, London of MA Design Strategy and innovation since 2014. I am passionates about design, innovation and branding, also enthusiasm about how to solve problems by creative thinking and use the best way to tell the story behind a brand in order to present the personality.
Assisting with the rebranding of the organisation to develop the brand and brand assets, including in-store branding. -Ensuring coherence of the brand look & feel -Coordinating with Brand Director -Sourcing branded merchandise & comms from suppliers. -Visualising new brand assets -Developing brand strategy -Providing written strategic documentation
Assisting with product and packaging design and development. -Created new product packaging design -Designed and produced displays for international exhibitions -Worked with marketing department to analyse customer requirements
Brand development, design and art direction of many commercial projects for new and established brands. -Development of brand identities & marketing campaigns -Allocation of work & brief creation -Project management with budget control -Design and production of communications materials -Creation of internal, environmental branding
Assisting Creative Director with design projects for various clients. -Packaging design -Analysing customer requirements -Providing visual & written solutions to design briefs -Managing client expectations