About me
I am Hsin Ting Yu (Stacy, a graphic designer and brand strategist. I educated from Taiwan MingChuan University of BA Commercial Design in 2008, and Brunel University, London of MA Design Strategy and innovation since 2014. I am passionates about design, innovation and branding, also enthusiasm about how to solve problems by creative thinking and use the best way to tell the story behind a brand in order to present the personality.
Work history
Design Intern
Assisting with the rebranding of the organisation to develop the brand and brand assets, including in-store branding.
-Ensuring coherence of the brand look & feel
-Coordinating with Brand Director
-Sourcing branded merchandise & comms from suppliers.
-Visualising new brand assets
-Developing brand strategy
-Providing written strategic documentation
Graphic Designer
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Assisting with product and packaging design and development.
-Created new product packaging design
-Designed and produced displays for international exhibitions
-Worked with marketing department to analyse customer requirements
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Skills
- Visual Arts
- Branding
- Print Design
- Art Direction
- Brand Design
- Design
- Problem Solving
- Strategic Planning
- Communications
- Logo Design
- Illustrator
- Indesign
- Photoshop
- Powerpoint
- Ideas Development
Education
MA Design Strategy and Innovation
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Commercial Design
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