Hugo Fidalgo

Digital Marketing Strategist

  • LocationPortugal



  • Copywriting
  • Digital Marketing
  • Negotiation
  • Social Media Digital Strategies
  • Campaign Performance Analysis
  • Report and Analysis
  • User Expereince
  • Strategic Content Development

Work history


Digital Marketing Strategist

Performance Sales

Aug 2015
  • • Responsible for projects/campaigns valued over €200K from more than 10 different clients. • Creating and leading digital strategies for Performance campaigns (CPA/CPC/CPL), using platforms such as Google Adwords, Google Analytics, Facebook, MailChimp, WordPress and Affiliate networks. • Assigned Strategist/Copy Writer/Content Developer for assorted Social Media pages, Display advertising, Landing Pages/Corporate Websites (SEO) and E-mail Marketing newsletters. • Projects from: The European Commission, Santander Totta, AGEAS/AXA, Shell, Elsevier, Impresa, The Navigator Company/Portucel, Holmes Place, Merck MSD, and other smaller accounts.


Retail Account Manager


Mar 2014 - Mar 2015
  • • Achieved a $12 Million annual sales revenue on nine product categories within assigned retail clients (El Corte Inglés, Media Markt, Radio Popular, Makro, The Phone House and SMB retailers). • Grew accounts business by 20% and 70% in printing and computing categories, thus contributing for HP Portugal’s consumer business overachievement of 138% in H2. • Led frequent negotiations with retailers on quarterly sales forecasts; business reviews; new product launches; promotional strategies; customer service; and digital trade marketing strategies.


Trade Marketing Manager

Portugal Telecom

May 2012 - Aug 2012
  • • Responsible for Promotional and Merchandising matters; grew MEO’s subscriptions by 30% (estimated €1.500) over one month, through field marketing activities for a new store opening.


Project Manager

Jornal de Negócios

Sep 2011 - Apr 2012
  • • Coordinated public service projects, publishing over 10.000 Q&A on the daily newspaper/website; and then presenting reports to the newspaper's Board of Directors.


Project Manager

Santa Fé Associates

Jun 2011 - Aug 2011
  • • Handled communication projects for the biggest Portuguese retailer – Sonae – particularly on shopping centers (Sonae Sierra), hypermarkets (Sonae Distribution) and healthcare (Well’s) • Contributed on new products and services’ concepts through benchmarking and naming ideas


Account Planning Manager

Mccann Erickson

Feb 2011 - Jun 2011
  • • Managed communication projects for a group of clients valued over $1 Million in invoicing, composed by Bacardi-Martini, Roche Pharmaceuticals, Repsol and Caixa Geral de Depósitos (a public and the biggest Portuguese banking group)




ISCTE Business School

Aug 2012 - Jun 2014


    International Program in Business

    Fundação Getúlio Vargas

    Jul 2013 - Dec 2013


      Marketing and Advertising

      IADE Creative University

      Aug 2007 - Jun 2007