Huntly Gordon

Product Development & Marketing Manager

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  • LocationLondon, United Kingdom

Skills

 

  • Advertising
  • Digital Media
  • Marketing PR
  • Writing
  • Copywriting
  • Brand Management
  • Creative
  • Email Marketing
  • Marketing Strategy
  • Social Media Marketing
  • Web Content
  • Communications
  • Office
  • Content and Media Writing

Work history

Currently

Product Development & Marketing Manager

STEMN

Aug 2015
  • STEMN (Science, Technology, Engineering & Maths Network) is a social network & crowdsourcing website for engineers, currently targeted towards the aerospace engineering community. STEMN aims to bring a new level of collaboration to the engineering world, accelerating the rate at which engineering & scientific innovations can be conceived, developed, and implemented. My responsibilities have included: -­? Jointly leading a cross-­?disciplinary team of interns -­? Devising & implementing an omni-­?channel marketing plan -­? Using qualitative and quantitative research to inform marketing and product decisions -­? Pursuing customer development research to inform product decisions -­? Drafting, editing and publishing of SEO-­?optimised web copy, including landing pages and blog posts -­? Devising and managing a social media strategy across multiple channels -­? Pursuing business development & partnership opportunities with businesses, organisations and universities -­? Using both in-­?house analytics software and Google Analytics

2016

Publicist

Maria Farmer PR

Jul 2015 - Mar 2016
  • A dominant force in the Australian media landscape, Maria Farmer has come to define the increasingly important niche of 'personal PR'. MFPR specialises in personal representation, celebrity, fashion & retail PR, talent management and crisis management and counts Baz Luhrmann, Rove McManus, international model Bambi Northwood-­?Blyth, Ksubi Jeans' Dan Single, & Bondi Icebergs' Maurice Terzini among it's laudable clientele. My responsibilities have included: -­? Pitching strategy-­?aligned PR opportunities for clients -­? Devised and implemented a content marketing/strategy offering for select clients -­? Successfully pitched and moved clients onto this auxiliary offering and alternative payment scheme -­? Drafting, editing & publishing of brand-­?conscious web copy for clients -­? Advising on social media strategy for certain clients -­? Building relationships with clients and the press -­? Managing MFPR’s contact database -­? Online & offline press clippings

Awards

2015

Certificate of Exceptional Talent

  • Awarded by the UK Arts Council