About me

WHAT I DO: Freelance photographer and Advertising graduate helping brands communicate and tell their stories. HOW I DO IT: My freelance experience and university education have equipped me with the skills to provide strategy, design and visual production to client briefs to create meaningful content and engagement.

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Projects

• 14

  Jotun - Find Your Colours (Sofiane Si Merabet)Production: Karta Director: Nadira Amrani Creative Director: Sofiane Si Merabet Director of Photography: Husam Al-Deen Talent: Sofiane Si Mereabet
• 1

  Jotun - Find Your ColoursProduction: Karta Director: Nadira Amrani Creative Director: Sofiane Si Merabet Director of Photography: Husam Al-Deen Voiceover: Rana Khadra
• 3

  www.mendo-cry.comTackling the often unrecognised subject of male emotional expression, Husam Al-deen captures images of young men of diverse backgrounds expressing themselves. ‘Men Do Cry’ is an attempt to artistically convey the archetypal behaviors within masculinity, specifically consistent physical and mental strength, stoicism and career success, often tied to the traditional idea of being the primary financial provider in a family. The glorification of these ideas and the imagery enshrouding them on soc
• Goji - Consciously Crafted BackpackDigital content for Goji, A sustainable backpack brand.
• Gloverall A/W19 Lookbook VideoCinematographer and Editor on the Gloverall A/W19 Lookbook video.
• James Vincent McMorrow In The Studio - Sony Music

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Work history

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PhotographerSelf Employed
Dec 2017London, United KingdomFreelance
I am currently working as a freelance photographer and videographer and have worked with clients in fashion, film and music. I have built a diverse portfolio working with commercial and independent brands on brand campaigns, E-Commerce and social media content creation.
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creativeBorn Social
Jun 2017 - Dec 2017London, United KingdomFull Time
Working as a creative content producer, I executed visual production of assets in line with client content strategies. I produced creative content across video, photography and graphic design and worked closely with the account and advertising teams to conceptualise and execute client briefs. With content used on digital platforms for advertising and through feedback and working with the paid media teams, I was able to develop an understand of the kind of content that draws engagement from particular audiences and through the use of a/b testing, understood the successes and failures of particular styles of content.

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Skills

• Photography
• Adobe Photoshop/indesign/illustrator
• Final Cut Pro
• Abode Premiere
• Brand Strategy
• Brand Creative Strategy
• Branding
• Design

Education

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1st class honours Marketing with Advertising The University of Hertfordshire
Sep 2012 - Jul 2016Hatfield, United Kingdom
Building an understanding for the field of advertising within the digital age, I undertook a final year dissertation titled "The Evolving Landscape of the Advertising Industry with the Rising Prominence of Mobile Platforms" focusing on the influence of platforms such as Instagram. I achieved a First Class honours and was shortlisted for the dean's award for 'Progression in Education.'

Awards

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Dean's award for 'Progression in Education'The University of Hertfordshire
I was shortlisted for the Dean's award for 'Progression in Education' being the first student to complete the Chartered Marketing program while still at university.