WHAT I DO: Freelance photographer and Advertising graduate helping brands communicate and tell their stories. HOW I DO IT: My freelance experience and university education have equipped me with the skills to provide strategy, design and visual production to client briefs to create meaningful content and engagement.Locked Pro Plan feature
I am currently working as a freelance photographer and videographer and have worked with clients in fashion, film and music. I have built a diverse portfolio working with commercial and independent brands on brand campaigns, E-Commerce and social media content creation.
Working as a creative content producer, I executed visual production of assets in line with client content strategies. I produced creative content across video, photography and graphic design and worked closely with the account and advertising teams to conceptualise and execute client briefs. With content used on digital platforms for advertising and through feedback and working with the paid media teams, I was able to develop an understand of the kind of content that draws engagement from particular audiences and through the use of a/b testing, understood the successes and failures of particular styles of content.
I set up a branding agency alongside two colleagues with the aim to service businesses in need of brand design and brand strategy under one roof. My role included sourcing clients, creative direction and project management. Taking a client brief and executing research, design, presenting client pitches and reports helped me develop my creative skills in photography and design, as well as my business acumen in setting up a business. personal management and efficiency.
I undertook an industry placement, working as a Management Trainee and then being promoted to a Management Assistant, achieved within 6 months. As a management assistant, my role included running the branch operations, customer facing and back of house, ensuring effective customer service was implemented by staff while completing logistical back of house tasks and ensuring branch finances were up to date and in order.
Building an understanding for the field of advertising within the digital age, I undertook a final year dissertation titled "The Evolving Landscape of the Advertising Industry with the Rising Prominence of Mobile Platforms" focusing on the influence of platforms such as Instagram. I achieved a First Class honours and was shortlisted for the dean's award for 'Progression in Education.'
I was shortlisted for the Dean's award for 'Progression in Education' being the first student to complete the Chartered Marketing program while still at university.