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As a Marketing Assistant, my main priority was to deliver fresh promotional and creative material, on a daily basis. I was responsible for the execution of all social media activities and was tasked to attract new clients to the studio. During my presence at HYPOXI, I have aided the studio to establish a unique and iconic brand identity and have designed a variety of visual campaigns, using Adobe Photoshop, which are displayed throughout the studio, in West Essex Life Magazine monthly and online. Twice a month, I created and designed email campaigns and sent them to our current clients using Mailchimp. Additionally, using my connections with valuable journalists, I have also secured editorial for HYPOXI in About Time Magazine and the Metro. Finally, having experience in eCommerce, I also designed and constructed a functional Online Store for HYPOXI, which I maintained daily.
At Portas, my role was to provide our clients, Westfield Shopping Centre, Mercedes-Benz, Clarks and The National Gallery, with all the PR & Marketing needs they had. My predominant priority was to generate innovative campaigns, press material and develop and maintain relationships with key journalists to secure advertorial.
As a sales assistant, I advanced my logistical skills working with stock, improving weekly sales and tracking sales figures. Promotion was an important factor to this role therefore, I pushed sales and in return, was awarded Top Sales Person of the Week, twice in a row.
Tasks revolved around generating eMarketing campaigns such as, The “Summer Spirit”, featured on the website and social pages of Daloo3a, which was a whole campaign managed entirely by my self from the photo shoots to the production of the project. I was handed full responsibility of Daloo3a and was the first-person of contact but liaised with the Directors if needed. Additionally, I flew out to Paris to secure brands such as, American footwear label Pastry and French womenswear labels, Rutme and Numph to stock with Daloo3a.
This fantastic opportunity was based in the International HQ for Vogue Magazine. This role was heavily admin based and tasks included communicating with press offices globally and chasing specific looks for photoshoots.
This role being based in Istanbul meant that I was responsible for my own survival in a city I’ve never been to. I was encouraged to learn transportation routes as I was sent on pick-up requests. Using platforms such as WGSN to support my research, I was in charge of trend forecasting for the catwalk collections. At the time, we were creating the London Fashion Week A/W 2013 collection therefore, I was the main point of contact between Zeynep's atelier and the press offices in the UK.
My first work experience taught me the importance of promotion and advertising. Liaising only with the Gallery Manager, we used target audience analysis, to advertise events such as the Late Night Fridays and the Grace Kelly Exhibition. Spending time front-of-house, I was given responsibility to manage over-crowded exhibitions and in order to review the success of our promoting, I archived the number of visitor’s entering exhibitions.
PR & Marketing