Projects
- Toothpaste launch Key VisualThis was a KV for a shopper marketing toolkit which also included 3D displays. The brief was to promote the toothpaste as a premium product alongside the beauty category. In Department stores and High end pharmacies. I came up with the idea and art directed. The CGI and retouching was cattier out by Paperhat FTP .
Work history
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Senior Creative LeadArc Worldwide
- London, United KingdomFull Time
In 2017 The Publicis Groupe merged all of its shopper capability into one agency – Arc London.
I continued working on integrated shopper campaigns for some of the clients from Saatchi but also added Molson Coors, EE, Essity, Heineken and Nestlé to the list.
Senior Art Director – Creative Lead, P&G Oral CareSaatchi and Saatchi
- London, United KingdomFull Time
Saatchi X was integrated into the main Saatchi & Saatchi Agency.
I continued to work on shopper marketing campaigns, but I also got involved in pitches and other projects for the broader agency, including work for P&G, GSK, and Asda.
Skills
- Idea Generation
- Scamps
- Adobe Creative Suite
- Client Facing
- Shopper Marketing
- Integrated Campaign
- Experiential Activations
- Creative Direction
- Art Direction