Dynamic music professional with a track record of delivering innovative marketing campaigns. Constantly at the forefront of music technology.
Music related consultancy business.
Devise strategies to increase reach of artist and revenue for labels Exploitation of deep catalogue via D2F subscription model Integrate innovative streaming strategies into wider label release marketing plans Opened strategic conversations with Warners, PIAS, Cooking Vinyl, Raw Power Management etc.
Worked with major European music festivals to amplify social reach via inventive partnerships with Spotify and other music tech partners increasing festival and brand reach across artist socials
Account management and new business development of live music corporations for Orange Mobile. Secured high profile inventory relevant to consumer data-sets. Re-activation and problem solving for existing clients. Secured new business and contracts with AEG Live, Liz Hobbs Group, Wembley Arena, MAMA etc. increasing music inventory by 75% within three months. Devised strategy to re-align Last Second Tickets (LST) with full-cycle ticketing to encompass primary and secondary inventory. Built customer retention strategy via corporate events for the telco
Compilation and catalogue marketing on an international level.