Ian Scrowther

Creative Lead

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsArt Director - Creative Director

Projects

Skills

  • Creative Cloud
  • Motion Graphics
  • 360 Branding
  • Creative Leader
  • Digital/ Print
  • 360 Campaigns
  • Problem Solving
  • Brand Creative Strategy
  • Ui/ux Design
  • Html5 Css3

Work history

Currently

Creative Lead

Williams Lea

Jun 2016
  • London, United Kingdom
  • Full Time
  • Embedding innovative, marketing trending and leading design across digital, video and print platforms, I manage multi-functional teams, deliver engaging, compelling visuals and direct professionals to achieve project and client requirements. From motion graphics to visual brand strategies, I influence, guide and influence all creative professionals. Design projects & campaigns • Translating client brief’s, research information and user stories into engaging designs for digital, video and print. • Prioritising work streams when necessary to support the business needs and achieve deadlines to maximise creativity and focused solutions. • Creating, developing and tailoring strategies and campaigns to create a positive impact. • Generating creative ideas, visuals and strategies on short project timescales for specialist campaigns. • Managing multiple projects and budgets while keeping the clients regularly informed of progression, in order to achieve within time constraints. • Developing competitive brand visions for social media, video, digital and print. Leadership & communication strategies • Managing design professionals, freelance designers, programmers, photographers, production teams and copywriters. • Integrating marketing professionals into projects and providing enhanced creative input into activities. • Developing pitches and presentations to secure international clients; presenting brand strategies to client and design teams. • Communicating project progression, campaign successes and innovation to clients and teams. • Collecting research information, team ideas and creative contributions into a unified brand strategy, vision and creative output. • Guide all designers through project activities and creative progression. Key client impacts • Leading internal and external communication strategies for Moore Stephens International. • Brand guardian for multi-platforms and environments to ensure a consistent brand approach. • Developing key strategies to embed brand standards across international companies.