Ian Smith

Brand Content Manager

  • LocationLondon, United Kingdom



  • Teaching
  • Fashion
  • Marketing PR
  • Art Direction
  • Digital Content
  • Copywriting
  • Production Management
  • Creative Direction
  • Excel
  • Illustrator
  • Office
  • Photoshop
  • Powerpoint
  • Word

Work history


Brand Content Manager

Radley CO

Jun 2014
  • BRAND CONTENT MANAGER Campaign conception & production • Devised a content strategy that will develop seasonally over a six-month period • Research and develop initial visual concepts based on the content strategy for brand campaigns • Sourcing production talent and co-ordinating and managing both photo and video shoots to final edit. Web content & Brand Guardian • Developed the brand tone of voice through both SEO and conversational copy for the two Radley + Co ecom websites • Provide copy and dedicated digital campaign content for a range of major wholesale partners including John Lewis. House of Fraser and Next • Create ongoing brand-centred content for the ‘Explore Radley’ area of the radley.co.uk website. Internal Communications • Create internal comms presentations to keep staff aware of both brand and business marketing activity so they can engage their own social circle through social media. Social Media • Responsible for the management of Pinterest & Youtube channels • Regularly contribute creative content for Facebook, Instagram and Twitter • Since July 2013, under my management the Pinterest social media channel has seen a follower increase from 402 to 2514 followers (a 525% uplift). This resulted in a 102% increase in direct revenue from the Pinterest content channel between FY13/14