Iddo Goldfarb

Copywriter

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  • LocationLondon, United Kingdom

Projects

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About me

 

Hello. I’m a creative copywriter based in London. Having started off as a lawyer, I pretty swiftly realised I’d only taken the job as an excuse to wear nice suits and ties. On the plus side, I’m now the proud owner of an exquisite tie collection worth over £600 which, weddings aside, I have absolutely no occasion to ever wear. So. Every cloud. Then, after an underwhelming stint in PR, I decided to have a crack at something where snappy writing is viewed as more than just a cheap party trick and creative thinking isn’t a potential balance sheet liability. So now I help people say things better and find better things to say. And two years in, I think I’m onto a winner. Off the clock, I draw the jowls of the mighty and write venomous screeds of political commentary. Some of them (the non-libellous ones) have appeared on the Huffington Post.

Skills

 

  • Advertising
  • Events
  • Marketing PR
  • Writing
  • Copywriting
  • Editing
  • Blogs
  • Creative
  • Web Content
  • Excel
  • Illustrator
  • Office
  • Word
  • Content and Media Writing
  • Copywriting

Work history

Currently

Copywriter

WMW

Sep 2013
  • Copywriter with a big steaming side order of ideas. I like helping people say things better and come up with better things to say, whether that's communicating a message creatively or making words work as well as they can.

2013

Sep 2010 - Aug 2013
  • I joined Burson-Marsteller's tech practice in 2011 and, having decided fairly early on that my talents were wasted trying to pitch converged IT infrastructure announcements to an indifferent trade press, quickly positioned myself as the team's go-to content guy. I produced copy for a number of key clients including HP, Accenture and ICOMP – essentially a lobbying group bankrolled by Microsoft to take Google down a peg or two (but you didn't hear that from me).

2010

Trainee Solicitor & Solicitor

Pinsent Masons

Aug 2008 - Aug 2010
  • International law firm Pinsent Masons LLP snapped me up as a callow history grad in 2005 and bundled me off to law school. I joined up three years later to begin my training contract and, over the next two years, spent/served time in the firm's IT Litigation, Banking and Restructuring, Corporate Finance and Employment teams. Naturally, I learnt a great deal, chiefly how to be a corporate lawyer (and how little I wished to be) but also about writing good copy.