Ilaria Squicciarini

Ilaria Squicciarini

Brand Marketing LeadMilan, Italy
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Ilaria Squicciarini

Ilaria Squicciarini

Brand Marketing LeadMilan, Italy
About me
I am a Marketing professional with 9+ yrs experience in digital marketplaces, lifestyle and retail. Deep understanding of markets and consumers dynamics across UK and Italy. Successfully managed global love brands, Gorillas in Italy and Depop in UK and contributed to their hyper growth. Great expertise in branding, brand growth, communication, brand experience, offline/online campaign integrations. Proven ability to lead teams cross-functions across multiple geographies and to simultaneously own and execute on multiple complex projects. Thoughtful about people and brands and the connection between them. I have passion for furniture design, digital lifestyle, fashion and entrepreneurship. I constantly explore the dynamics of the lifestyle sector.
Projects
  • Depop X Ralph Lauren collaboration
    Depop X Ralph Lauren collaborationA curated collection of 150 vintage Ralph Lauren pieces sourced by Depop sellers Adam, Martha and Jack.
Projects credited in
  • Depop Space Selfridges
    Depop Space SelfridgesWe brought Depop’s URL marketplace to Selfridges IRL
  • WTM  Depop
    WTM DepopWear The Movement was a 360 campaign, designed to promote vintage clothing on Depop. The influence of 90s acid rave was starting to seep into fashion via streetwear brands like Gosha and Virgil Abloh. Long before the Saatchi gallery’s ‘Sweet Harmony: Rave’ exhibition, we collaborated with NTS Radio and The Youth Club to put on a 90s style rave at Corsica Studios with an exhibition that showcased original items of rave clothing alongside archive photos of people wearing the same pieces. All th
Work history
    G
    G
    Senior Brand Marketing ManagerGorillas
    Milan, ItalyFull Time
    • Ownership and development of marketing strategies and media plans for the brand, subsequent allocation of budget and resources • Responsible to raise aided awareness of Gorillas (from 0 to 48% in 10 months) and organic customers acquisition (65% of total active customers are organic) in the market - Italy counts the highest number of organic customers compared to any other Gorillas market to date. • Build the overarching brand strategy, including brand vision and positioning for the country • Implementation and execution of 40+ marketing campaigns and media projects in 10 months • Manage country marketing budget and relationships with agencies (both creative and media) • Partner closely with cross-functional stakeholders across commercial, operation, growth, expansion • Kick start the local marketing team at Gorillas and manage a team to produce best in class work • Managing three resources: Senior Content & SoMe Manager, Senior Creative Copywriter, Assistant Brand Manager • A few examples of campaigned developed and managed end to end : “Gorilla O’Clock” brand experience, “Spot the Biker” alternative ATL, Gorillas nei Quartieri OOH campaign, GorillART partnership
    Depop logo
    Depop logo
    Global Brand Marketing ManagerDepop
     - London, United KingdomFull Time
    • Develop and deliver brand marketing campaigns across multiple channels using a combination of owned channels and paid mediato raise awareness and consideration of Depop. • Contributed to GMV growth over the years: +47% YoY between 2018 and 2019 and +85% YoY between 2019 and 2020. • Building brand partnership to develop awareness and consideration of Depop • Identify insight-driven business opportunities to help drive brand equity, awareness and revenue globally • Manage external creative and media agencies to deliver against plans and KPIs as well manage key stakeholders relationship across Marketplace and Product & Engineering to deliver against agreed marketing • Act as a global ambassador for Depop, representing the brand to key partners and brands • A few examples of campaigned developed and managed end to end: Vans X Depop brand partnership, “Re/Sourced” Ralph Lauren X Depop campaign, “Depop Space Selfridges” retail activation
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Skills
  • Events
  • Marketing PR
  • Design
  • Office
  • Powerpoint
  • 120 Film
Education
    B
    B
    Master of Science in Marketing Management, Specialised in: Retail DistributionBocconi
     - London, United Kingdom
    B
    B
    Bachelor of Science in Economics and FinanceBocconi
     - Italy