Ilaria Squicciarini Brand Marketing Lead | The Dots

Ilaria Squicciarini

Brand Marketing LeadLondon, United Kingdom
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Ilaria Squicciarini

Brand Marketing LeadLondon, United Kingdom
About me
Marketing Professional with 5+ years experience in marketing, communications and brand strategy for B2B and B2C brands with a focus on lifestyle and tech, including in-house and agency role. Proven ability to work with cross-functional teams and to simultaneously own and execute on multiple complex projects. Thoughtful about people and brands and the connection between them. I have passion for furniture design, digital lifestyle, fashion and entrepreneurship. I constantly explore the dynamics of the lifestyle sector.
Projects credited in
  • WTM DepopWear The Movement was a 360 campaign, designed to promote vintage clothing on Depop. The influence of 90s acid rave was starting to seep into fashion via streetwear brands like Gosha and Virgil Abloh. Long before the Saatchi gallery’s ‘Sweet Harmony: Rave’ exhibition, we collaborated with NTS Radio and The Youth Club to put on a 90s style rave at Corsica Studios with an exhibition that showcased original items of rave clothing alongside archive photos of people wearing the same pieces. All th
Work history
    Brand Marketing ManagerDepop
    London, United KingdomFull Time
    • Develop and deliver brand marketing campaigns across multiple channels using a combination of owned channels and paid media to raise awareness and consideration of Depop (i.e. Wear the Movement campaign, Depop London Market) • Building brand collaborations to develop awareness and consideration of Depop (i.e. Selfridges pop-up "Depop Space Selfridges", Ralph Lauren X Depop campaign "Re/Sourced") • Experience in retail partnerships including in-store/online merchandising • Identify insight-driven business opportunities to help drive brand equity, awareness and revenue globally • Manage external creative and media agencies to deliver against plans and KPIs as well manage key stake-holders relationship acrossMarketplace and Product & Engineering to deliver against agreed marketing • Act as a global ambassador for Depop, representing the brand to key partners and brands
    Strategy ConsultantInterbrand
     - ItalyFull Time
    - Brand creation and management: brand positioning, brand proposition and concept development - Brand valuation: brief and manage qualitative and quantitative research to facilitate insight mining and support strategy development - Brand architecture and portfolio management - Partner with creative teams to inspire and bring strategic insight to creative output
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  • Events
  • Marketing PR
  • Design
  • Office
  • Powerpoint
  • 120 Film
    Master of Science in Marketing Management, Specialised in: Retail DistributionBocconi
     - London, United Kingdom
    Bachelor of Science in Economics and FinanceBocconi
     - Italy