About me

A creative that uses a process-led approach where I constantly have what-ifs when I start a project. I’m more concrete and most excited by the ideas I’m exploring. A strong research-led approach that follows with a problem and solution process. A strong believer in wellbeing and self-development. Currently searching for creative management or ideation role in the creative industry, feel free to connect! website: www.lyascialand.com

QuestionsProjectsExperienceTeam

• Can you advice on a fresh grad's portfolio trying to get a full time job?
• Tips to get sponsored working visa as a UAL graduate
• Advice on getting mentorship and what to expect

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Projects

• 3

  Mak Itam Social Media Eid CampaignArt directed, illustrated and marketing an Eid campaign
• Phenomenal Cafe Identity (mockup)
• Mekar HouseART DIRECTION / INTERFACE DESIGN / GRAPHIC DESIGN Collaborators: Aiza Azrina (Photographer/Textile Designer) Katheryn Bilbow (Illustrator) Anisa Jocelyne (Model) Cindy Wu (Jewellery Designer) Chelsea Teo& Aqil Tirmizi (copywriting) Lili Muslihah (Dance Choreographer) Aidil Mahalim (Video Editor) Asia Alsalem (Asst. Art direction) PDF Research Journal Built on the idea of a space that represents Southeast Asia traditions as a resource for creatives by showcasing art, design, innovation, and

Work history

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DesignerToo Many Flowers
Jul 2021 - Jun 2022London, United KingdomPart Time
Redesigned logo, UX & UI web interface Provided consultation with clients to understand their floral needs and desires. Educated clients about flower choices, management, and care. Created a variety of arrangements including corsages, vases, baskets, and custom containers. Communicated effectively with clients, team members, and vendors. Managed inventory and processed shipments of flowers, plants, and shop supplies. Created traditional, modern, and original arrangements.Redesigned logo, UX & UI web interface Provided consultation with clients to understand their floral needs and desires. Educated clients about flower choices, management, and care. Created a variety of arrangements including corsages, vases, baskets, and custom containers. Communicated effectively with clients, team members, and vendors. Managed inventory and processed shipments of flowers, plants, and shop supplies. Created traditional, modern, and original arrangements. Skills: Graphic Design · Floral Design · Website Building · Social Media · Web Design · Photography
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Junior Art DirectorElliott and Carmen Fine Jewellery
Dec 2020 - Jul 2021SingaporeFreelance
Develop an eCommerce website and product photography. • Initiated conversion of the brand's online presence and designed the visual concept which resulted in a 20% increase in sales. • Redesigned UX/UI, developed an e-commerce blueprint & launched a website to deliver a more usable and shop-friendly experience for customers. • Conduct test shots & edited Fine jewellery and presented them for the product page and marketing materialsDevelop an eCommerce website and product photography. • Initiated conversion of the brand's online presence and designed the visual concept which resulted in a 20% increase in sales. • Redesigned UX/UI, developed an e-commerce blueprint & launched a website to deliver a more usable and shop-friendly experience for customers. • Conduct test shots & edited Fine jewellery and presented them for the product page and marketing materials

Skills

• Photography
• Graphic Design
• Branding
• Squarespace
• Art Direction

Education

University DegreeLondon College of Communication, UAL
Aug 2019London, United Kingdom
Pursuing BA Design for Art Direction under Brand & Innovation
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DiplomaTemasek Polytechnic
Mar 2016 - Mar 2019Singapore
Diploma in Communication Design with a major in Photography