Iliana Farrington

Marketing & Digital Manager

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  • LocationUnited Kingdom

About me

 

Decisive and creative marketing manager with eight years of experience in the luxury beauty and fashion industries. Worked with both established global brands and start-ups, multi - channel retailers and online only based businesses. Possesses a proven track record of successfully creating dynamic marketing strategies, managing commercial websites and creating on brand content. Leading email marketing, social media and online advertising channels to grow revenue and increase brand presence.

Skills

 

  • Advertising
  • Digital Media
  • Events
  • Marketing PR
  • Branding
  • Promotions
  • Brand Management
  • Direct Marketing
  • Email Marketing
  • Internet Marketing
  • Market Research
  • Marketing Strategy
  • Social Media Marketing
  • Communications

Work history

Currently

Marketing & Digital Manager

Oskia

Jan 2014
  • Decisive and creative marketing manager with eight years of experience in the luxury beauty and fashion industries. Worked with both established global brands and start-ups, multi - channel retailers and online only based businesses. Possesses a proven track record of successfully creating dynamic marketing strategies, managing commercial websites and creating on brand content. Leading email marketing, social media and online advertising channels to grow revenue and increase brand presence.

2013

Digital Marketing Coordinator

Nude Skincare

Jun 2012 - Nov 2013
  • Project Management | Brief key suppliers on projects including website optimisation, PPC/SEO and email marketing optimisation. Manage third parties in creation of creative digital content such as online apps, viral campaigns, online advertising. Social Media | Manage and execute global social marketing strategy. Working closely with Marketing and PR to plan social media calendars across all channels Facebook, Twitter, YouTube. Analysing Social Media metrics and actively working on improving customer engagement through relevant and original brand content. Content Creation | Produce original, on-brand content for social media, blog, email and website. Creative lead in producing graphic assets and daily social posts. Work closely with marketing team to create video content. Online Retailers | Working closely with retail partners to manage cross-promotions, maximise brand exposure and customer engagement opportunities. Email Marketing | Plan and manage Email Marketing schedule. Build and execute nudeskincare.com email campaigns. Reporting | Reporting directly to the Marketing & Digital Manager. Oversee Digital Marketing budget.

2013

Email Marketing Assistant Temp

ASOS

Apr 2013 - May 2013

2013

Marketing Assistant Temp

Thomas Pink

Jan 2013 - May 2013
  • Social Media | Managing and generating on brand content for all Social Media channels (Facebook, Twitter, YouTube, LinkedIn, Google+). Advising on social media strategy and campaigns. E-commerce & Digital | Ensuring high standard of imagery and web content delivered through all channels. Editing, uploading and managing visual assets Writing product copy for online store Working closely with SEO, Paid Search and Social advertising teams. Planning/reporting on advertising and promotion through online channels. Agencies & Third Parties | Liaising with external digital agencies and briefing them on creative. Briefing internal design team on creative required for online campaigns Communication & PR | Briefing creative team on marketing communication. Working closely with PR team and assisting at organising events such as Press Days, Collection Previews and special events (such as Tatler Magazine’s Jubilee party at the Ritz). Coordinating samples Reporting | Reporting directly to the Global Marketing Manager. Google Analytics to report on sales, conversion rates and pathways to website. Regular internal marketing reports. Competitive analysis to stay abreast of developments

Education

2008

Marketing, Fashion Branding, Creative Advertising, Communication, Management, Production, Project Ma

Amsterdam Fashion Institute

Jul 2004 - Dec 2008
  • International Fashion Management

2008

Fashion Marketing, Merchandising and Communication

London College of Fashion

Jan 2008 - May 2008
  • Fashion Marketing, Merchandising and Communication