Ilona Altschuler

Brand Strategist

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  • LocationUnited Kingdom

Projects

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About me

 

An enthusiastic and driven professional with an extensive range of experience gained in marketing, advertising, branding, communication, project management, and higher education. Over the last 5 years, I had the opportunity to work for top brands such as Iberostar, Porsche, Continental and Heathrow, working in eCommerce (SAP: modules: MM/SD), coordinating in-house projects/ events and develop strategies to improve internal communication. My key achievement is the commission for Heathrow’s Airport Operations Centre to research the internal team communication and their media channels. A deep dive session with the key stakeholder teams was conducted. The outcome was to provide the team with a new and improved internal communication strategy. Heathrow is planning to devise and implement the proposed ideas throughout this year. (2016) I am a very adaptable and innovative person with a can do attitude and always aware of the fast-paced and ever-changing trends in the fashion, advertising, and digital sectors.

Skills

 

  • Fashion
  • Theatre
  • Print Design
  • Design
  • Event Management
  • Word
  • Illustrator and Indesign
  • Power Point Presentations
  • Promotion and Advertising
  • Advertising PR
  • Ecommerce Business
  • Photoshop
  • Marketing PR Student
  • Print Communications
  • Retail Advertising
  • Automotive Experience

Work history

2016

Account Executive

TVC Group

May 2015 - May 2016
  • TVC Group- the Economist Group's global marketing communications agency. Since all of my previous experience was in-house I wanted to get a better understanding of what it's like to work in an agency environment on few different client accounts rather than just for one brand. Assisting account managers with research and implementation of public relations, media relations, advertising, event planning, and strategic marketing campaigns for accounts consisting of, medium to large-sized. - Representing a variety of accounts, from luxury and travel to drinks and consumer goods - Brands include Ralph Lauren, Louis Vuitton, The Peninsula Hotels, Jaguar Land Rover, FENDI, Martini, Williams Martini Racing, Bacardi and Tesco - Deliver a high level of media coverage for clients and campaigns – demonstrating strong media relations skills to sell in news stories, brand ambassadors, and content (for e.g. broadcast b-roll, online video, and photography) across a range of media sectors - Develop and implement sound media relations strategies – demonstrating excellent news sense, and a clear understanding of clients’ business objectives, target media and audiences - Execute extensive publication research and manage media follow-up - Track coverage and researched PR opportunities - Deal directly and professionally with clients and the media - Analyze and evaluate Media coverage as well as the brand's image and its evolution on the market - Assist managers on key corporate accounts, build & maintain media contacts - Market research, media lists, and analysis reporting - Intense customer focus and dependability in performance evaluations - Outsource and manage article writing to relevant journalists and bloggers + Clear communication style + People management skills + Established press contacts + Exceptional attention to detail + Ability to multi-task and successfully deliver multiple projects

2016

Strategic Planner

Heathrow Airport

Mar 2015 - Jan 2016
  • The brief given was to analyze the way the operational teams at APOC communicate, and via which channels. Following a pitch by shortlisted groups to the senior Heathrow team, my group was chosen to continue our work with Airport Operations. We came back to the airport to conduct a deep dive session with the various internal teams and then delivered a report on the recommendations. Outcome: Airport Operations is planning to use the recommendations throughout 2016. Consultancy project to improve how the team within the Airport Operations Centre communicates through ways of working, tools and information flow. - Production of insights through customer data analysis - Customer journey analysis and visual mapping - Creation of bespoke solutions in order to improve overall communication - Corporate culture & in-house events

2014

Project Manager Coordinator

Continental

Jun 2013 - Aug 2014
  • Continentals AG, commonly known as Continental, is a leading German automotive manufacturing company. Duties and Responsibilities: Reporting to Managing Director/Tire Academy Manager Tire Academy/CTIC, Technology Center Hanover Tire Academy (70%)? - coordination, organization and scheduling of trainings ?- trainer support? - Lotus Sametime: support of Remote Teams & Trainer? - Setting of trainings with the Conti Smart Learning Tool ?- improvement and enlargement of the platform in corporation with an external agency ?- development of a master drafts for the representation of training content? Chemical Technical Information Center (30%) ?- update of the intranet homepage with the Conti Management System ?- processing and posting of media?- management of magazines ?- international internet and data base research ? - support of literature lists

2014

Corporate Culture Analyst

Continental

Apr 2014 - Jul 2014
  • Research project focus: "?In-house events as a central element of innovation management"? Outcome: The development of an enterprise is continuously accompanied by the rapid structural change and rapid technical development. The increasing competitive pressure means, especially for established industry nation's new challenges. The ability to innovate.

2013

Marketing, E-commerce and Event Management Coordinator

Porsche

Aug 2012 - Mar 2013
  • Porsche Driver’s Selection is an E-commerce shop – clothing and personal accessories, vehicle accessories. Duties and Responsibilities: Reporting to Managing Director Porsche Accessories & Equipment ?- supporting day-to-day operations within eCommerce - handling of online orders from German, French, English, Spanish and Italian customers, using SAP (modules: MM/SD) as well as the Porsche internal content management system ?- dealing with customer questions and requests ? - preparing the monthly balances for all markets ?- communicating with several contacts from subsidiaries, service providers, and suppliers? - sales assistance at several events with the Driver`s Selection Truck - website optimization Research Project Focus: "Credit Card Fraud & Payments in eCommerce"

2011

Marketing Coordinator

Iberostar

Aug 2010 - Mar 2011
  • The Iberostar Playa Gaviotas hotel is an all-inclusive Spa Hotel in Fuerteventura, right on the beach of Playa de Jandia. Duties and Responsibilities: Reporting to Managing Front Office & Marketing Director Front Office (80%) - Handling of day-to-day operations within Prestige CMS - Handle guest requests and coordinate with other departments - Record, process and check reservations from tour operations, agencies and private customers - Follow up on guest complaints Relationship Marketing Assistance (20%) - Maintenance and evolution of database - Management, development and implementation for customers service - Development supports in relationship marketing campaigns - Public Relations support

Education

2015

Advertising

University of West London

Aug 2014 - Mar 2015
  • Advertising, Branding & Communication

Awards

2015

Maters with Merit

  • University of west London

2013

Porsche Talent Pool

  • After completing the internship at the Porsche AG I was selected by the Human Resource department within one year for the Porsche Talent Pool.