Projects credited in
- WILEYFOX Swift 2 Launch FilmsWhen you're presented with a budget too small to do film, the best thing to do is find a way to make a film. Here’s why we’re fond of these social videos: with some quick thinking we turned a tiny opening with this potential client into something worth a lot more for the agency. We like doing that. Working with photographer Charlie Clift on a street shoot of locals in Shoreditch – we then edited the stills to make a set of fast-cut films, dramatising the key features of the phone. It gave th
- Transcreation
- Rolls Royce 'Pioneering the Intelligent Engine'Directed by: James Medcraft / Production Company: Hogarth / Agency: Ogilvy / Zoetrope design & build: Machine Shop Special Projects
- Paradontax - Lifesaver Toothbrush Grey London and Hogarth were producing a case study for entry into the Cannes Lions competition on behalf of their client, GSK. I was brought into the project at a very late stage; the filming and motion design and a rough edit had already been produced, as had a 3D-printed concept model of the product; a toothbrush that contained a rapid-results blood test encased in the handle. This is a real global health initiative, and as such we wanted to get as close to the real thing as Cinema 4D’s native renderer, Physical, would allow us. Credits are on the video; I am not the project owner despite the limited options in the drop-down menu.
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