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First Class Honours BSc Psychology graduate from UCL, having completed an Art Foundation at Central Saint Martins. For full portfolio of work visit www.imogenalexandra.com
Created concise (150-200 word) bios for relevant brands and individuals in the industry, creating a database intended as a reference point for readers. See summary for examples of my writing organised into a magazine-style format (I do not own any of the images). Created twelve sketch illustrations to compliment "Hypebeast Guide to Watches"? article & sixteen sketch and digital illustrations to compliment "Thank You Very Merch: The Evolution of Merchandise Beyond the Realm of Music" article.
An independently led, novel research project, for which I received first class honours. I investigated how contextual information (provided by a specific odor of a given environment) informs spatial representations in the brain (specifically the medial entorhinal cortex), using behavioural methods. I then used learned statistical knowledge to analyse the data (SPSS, Excel), and interpreted and communicated results through a written dissertation and a 10 minute Powerpoint presentation.
Extensive experience, spanning four LFW seasons and one LC:M. Responsibilities began with creating the press pack each morning, then moving to the VIP Lounge as a friendly-faced and knowledgeable BFC representative. Strong initiative, communication and reliability were key in the fast-paced and prestigious environment.
Polly is wedding photographer, renowned for her use of film. Responsibilities included managing all equipment and film reloading when shooting, assisting with styling, for which attention to detail and colour was key, and assembling the wedding party for group shots. Organisation and levelheadedness were key to coping with the busy schedules; jobs took us to varying locations such as Babington House, the Dordogne, Paris and Cap Ferrat.
Psychology, English Lit, Art, Biology
Selected to present my dissertation at the UCL Faculty of Brain Sciences Undergraduate Conference 2015.
My paper, 'Investigation of a Three-Dimensional Variant of the Classical M