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- Worked with the Global Mobile Account Management team in the final stages of the Samsung Galaxy S6 Edge+ launch. - Gained experience by assisting with competitive analysis leading up to launch, and worldwide promotions. Projects Undertaken: 1. UK Advertising Approval - Worked as part of a team seeking regulatory approval for the ‘Samsung S6 Edge’ TV advertisement, in advance of its UK product launch. - Conducted communications between UK clearance agency, the US technical team and Seoul account management. UK approval was granted in advance of launch. 2. Daily Market News-sheet - Designed platform to keep Cheil staff and clients appraised of competitor product updates. - Prepared a daily news update, filtering for market sensitive news items and competing mobile and advertising launches. - Circulated both internally and directly to clients informing daily advertising decisions. 3. Global Retail Design and Promotion - Assisted team mandated to increase consumer involvement within global stores; active in a global retail initiative using social media and festive promotions. - Worked on the design of the retail display and visual merchandising of the promotion.
- Worked within the McDonald ?s account management team - Gained experience in other departments; such as cross-channel activation in Arc, luxury goods marketing in Atelier. Projects Undertaken: 1. Repositioning of ‘Happy Meal’ Product Offering - Led a group of interns in a brainstorming initiative around the promotion of newly introduced ‘Happy Meal’ fruit items; resultant ideas were integrated into final marketing campaign - Worked on the implementation of the campaign, targeted at health conscious parents. 2. Market Analysis on Potential New Porridge Breakfast Product Offering - Conducted primary research on direct competitors; designed phone interview script and logged detailed feedback. - Delivered PowerPoint presentation to Account Management team with results of completed research; although there were many alternatives, McDonald’s had two competitive advantages in price and proposed topping varieties range.
Grade Achieved: Upper Second Class Honours (II.I)