Work history
Account Management Intern
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- Worked with the Global Mobile Account Management team in the final stages of the Samsung Galaxy S6
Edge+ launch.
- Gained experience by assisting with competitive analysis leading up to launch, and worldwide
promotions.
Projects Undertaken:
1. UK Advertising Approval
- Worked as part of a team seeking regulatory approval for the ‘Samsung S6 Edge’ TV advertisement, in advance of its UK product launch.
- Conducted communications between UK clearance agency, the US technical team and Seoul account management. UK approval was granted in advance of launch.
2. Daily Market News-sheet
- Designed platform to keep Cheil staff and clients appraised of competitor product updates.
- Prepared a daily news update, filtering for market sensitive news items and competing mobile and
advertising launches.
- Circulated both internally and directly to clients informing daily advertising decisions.
3. Global Retail Design and Promotion
- Assisted team mandated to increase consumer involvement within global stores; active in a global retail initiative using social media and festive promotions.
- Worked on the design of the retail display and visual merchandising of the promotion.
Account Management InternLeo Burnett
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- Worked within the McDonald ?s account management team
- Gained experience in other departments; such as cross-channel activation in Arc, luxury goods marketing in Atelier.
Projects Undertaken:
1. Repositioning of ‘Happy Meal’ Product Offering
- Led a group of interns in a brainstorming initiative around the promotion of newly introduced ‘Happy Meal’ fruit items; resultant ideas were integrated into final marketing campaign
- Worked on the implementation of the campaign, targeted at health conscious parents.
2. Market Analysis on Potential New Porridge Breakfast Product Offering
- Conducted primary research on direct competitors; designed phone interview script and logged detailed feedback.
- Delivered PowerPoint presentation to Account Management team with results of completed research; although there were many alternatives, McDonald’s had two competitive advantages in price and proposed topping varieties range.
Skills
- Advertising
- Marketing PR
- Powerpoint
- Word
Education
Business, Economics Social Studies
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Grade Achieved: Upper Second Class Honours (II.I)