As a designer, I aim to create delight in everyday experiences. I specialise in user experience, visual communication and user interface design. I am a freelance Creative Director and was previously Creative Director at AKQA.
Prior to my time at AKQA, I was the Lead UX Designer at Reuters, responsible for improving the user experience of existing news products and delivering exciting innovations and features across B2B platforms as well as the build and roll out of a new design system for Reuters.com.
I also led the creative for Run For Heroes. We launched the fundraising campaign #Run5Donate5Nominate5 on Instagram which raised over £6.7 million for NHS Charities Together COVID-19 appeal. It became the most successful virtual fundraiser in the UK ever, and third globally.
Projects
- Jimmy ChooModernising the digital experience of Jimmy Choo.com, focusing on a mobile-first design that elevated the core eCommerce journeys. With detail in every interaction, every transition was carefully curated, facilitating ease in selection. Campaigns and collections are more seamlessly interwoven into the experience, allowing more context and cross-sell opportunity.
- HERE TechnologiesHERE provides location data, apps and services across hundreds of industries to help the world move forward. The solution was a new global website, offering intuitive organisation of complex data, making HERE’s platform accessible to everyone, regardless of their business need, size or sector. By designing a simplified online experience, HERE’s vast product offering is articulated succinctly, transforming how customers access their products and services through a unified design system
- World Gold CouncilThe World Gold Council and AKQA developed a segmentation approach inclusive of gold’s widest possible audience and involved the questions and apprehensions of these potential investors in character development. The website allowed audience members to receive more detailed information and tools corresponding to their interests, questions or apprehensions.
- Reuters.comWorking to implement and expand a new design system and visual identity. My predominant focus for this project was on the registration and subscription workflows whilst ensuring the user needs of the platform were balanced alongside technical feasibility and requirements - taking the site to beta and beyond for launch.
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Projects credited in
- (Applications closed) Portfolio Masterclass at AKQA – Digital Design, Product Design, UX & UIPLEASE NOTE: Applications are now closed. View and apply to other Portfolio Masterclasses here. Calling all product designers, digital designers, UX and UI designers, this one is for you! We're looking for 30 passionate and talented folk to join us at this Portfolio Masterclass at AKQA. Whether you want to kickstart your career, show your ideas or step up to a fresh new position, this masterclass could be your stepping stone. Apply here before Friday October 14th at 10am ABOUT THIS EVENT Th15
Work history
Creative DirectorAKQA
London, United KingdomFull Time
Associate Creative DirectorAKQA
- London, United KingdomFull Time
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Skills
- Typography
- Branding Identity
- Layout Editorial Design
- Photoshop Rendering
- UI
- UX
- Web Design
- Product Design
Education
P
P
Graphic and Typographic DesignPolitecnico di Milano
- Italy
B
B
Industrial Design Technology (BABrunel University
- London, United Kingdom
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Awards
U
U
Point Of Light AwardUK Prime Minister's Office
Run For Heroes were awarded the Point Of Light Award for outstanding volunteering by the UK Prime Minister