Indya Dookhurrun

Indya Dookhurrun

Marketing AssistantLondon, United Kingdom
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Connections
Kai Fennell
Alexa Meffe
Pip Jamieson
Indya Dookhurrun

Indya Dookhurrun

Marketing AssistantLondon, United Kingdom
Projects credited in
  • Everpress | PARALLEL 2020
    Everpress | PARALLEL 2020Everpress launched their first edition of PARALLEL, a sustainable merch campaign supporting independent labels, artists, festivals, and venues. Taking place for one month a year, the campaign featured limited edition designs in collaboration with a leading contributor to the scene. 2020’s collaboration with So Young Magazine showcased a curated selection of tees, a varied selection from some of our favourite artists, labels, and venues. The shop included designs by Rough Trade, Moth Club, Par
  • Community Broadcast
    Community BroadcastResilience, resourcefulness, inspiration, collaboration - these are the values that bring the creative community together in times of crisis; and in the time that we’re apart, it’s more important than ever to stay connected in any way that we can. We asked Everpress favourites old and new to take us into their homes and studios for an ongoing content takeover across our Instagram Stories, The Block and more. Community Broadcast is part of our response to the COVID-19 crisis, which has hit many
Work history
    Everpress logo
    Everpress logo
    Marketing AssistantEverpress
    London, United KingdomFull Time
    The Rodial Group logo
    The Rodial Group logo
    Social Media & Content AssistantThe Rodial Group
     - London, United KingdomFull Time
    I oversaw the 8 social media platforms spread across both Rodial Group brands: Rodial and Nip+Fab. My key accountabilities and responsibilities included the following: Owning day-to-day community management, creating and delivering content across Instagram, Twitter and Facebook. Using scheduling services to maintain a regular posting pattern, adapting to the needs of the business. Copywriting and adapting tone of voice apt to each brand. Content creation, working with both external and in-house design teams as well as independently. Remaining reactive to news and trends apt for each brand with the result of increased engagement and/or social sales. Assisting the Social Media & Influencer Manager in implementing new social media strategies with the aim of increasing engagement. Joining the Social Media & Influencer Manager in group content meetings to ensure content on social is aligned with needs across all departments within the business. Driving engagement across both brands by working on KPIs set by the Social Media & Influencer Manager. Assistance in managing solid and ongoing influencer strategies across both brands. Assistance in managing relationships with impactful and relevant bloggers and influencers (both macro and micro) for events, Instagram takeovers and more. Creative input for new product launches and social media-led campaigns for both brands. Monitoring and managing responses on all social media platforms to aid the customer services and web department. Assistance with event planning and leading the social media coverage of events. Monthly reporting of social analytics for senior team members. Weekly competitor analysis of competing brands on social media for senior team members. Collaborating with brands of similar target market to increase engagement and bring traction to social feeds. Liaising with retail and wider marketing teams to cover retail activity and marketing events on both brands’ feeds.
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Education
    U
    U
    BA (hons) Fashion Media and PromotionUniversity for the Creative Arts (UCA), Rochester
     - Rochester, United Kingdom