Work history
Senior Retail Brand Manager
Taking on the full responsibility of creative direction and setup of the Nike Factory Store campaigns across Western Europe and Central Eastern Europe.
Creating regionally relevant premium executions for Geo cities, identifying key brand moments that tie in with consumer right assortment and aligning strategies with Global, Nike Categories, Digital and Inline teams (Seamless) and all functions within NFS (Buying, Allocation, Planning).
Pushing the product features and benefits and localising copy in 20 languages, to make bold brand statements to engage/inspire along the Attract, Engage, Connect module across the full fleet of stores (+235).
When starting in this role, I set up the complete creative campaign briefs for the agencies. Now I provide Art direction to creative agency (team of 10) consisting of graphic designers, 3D designers and architects to deliver elevated initiatives monthly.
Recapping initiatives monthly and creating quarterly highlights for the leadership team. Gatekeeper of concept map content and communication of it.
Delivering timely (+100) store opening and refit initiative graphics.
Continue to enhance modules and item statements, developing new 365, 2D and 3D, brand elements (signage, dot.com, elevate shopfits) piloted and rolled out to all stores.
Coordinating vendor pitches, managing several agencies financial discipline and delivering on Creative and store openings Budgets allocated.
Noteworthy projects:
/ Coordinated and lead the implementation of the Visual Display Campaign tool with Agency permitting all basic store & window information to be uploaded into an online tool everyone can access (office, field, agencies) as well as easy drag and drop assembly of windows and mannequin placement.
/ Planned and directed the Store Digitalization project: outlining plan for screens, their placement and digital content for instore and initiative spaces.
/ Optimized 365 signage package, piloting planet friendly materials and creating a new order process (online tool) with vendor and stores. Standardizing to fit multiple shopfits.
If you invite me for coffee I’ll show you an amazing recap video of the campaigns I’ve created!
Graphic Designer & Retail Brand
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Providing creative graphic direction within the Retail Brand/Product Presentation team. Identifying key marketplace trends and developing recommendations to enhance the organisation’s position. Designing and finalising consumer communication artwork (flyers, posters, windows, billboards, digital, t-shirts) for new stores, refits and grand opening events across Western Europe.
Coming up with intuitive, creative and inspiring ideas for artwork applied in stores and external communication in WE and CEE. Customizing guidelines and directives for these executions keeping in mind the Nike brand guidelines already established.
Respecting calendars, deadlines, technical specifications and monetary means to translate creative concepts to production Artwork.
Creating briefs for vendors with each months new Initiative in regards to store POS and windows together with Retail Brand Presentation Manager. Creating mockups visuals for new and refit store facades.
Managing different projects and timelines within each branch of the bigger Retail Brand team. Act as liaison to support managers (when contacting local teams/vendors) supporting them with my language skills.
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Skills
- Packaging
- Print Design
- Art Direction
- Creative
- Project Management
- Visualisation
- Illustrator
- Indesign
- Photoshop
- Photography
- Photo Editing Manipulation
- Identity Brand Design
- Retail Branding
- Graphic Deisgn
- Retail Windows
- 3D Props