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Ines Bravo

UX Designer / Strategy / Innovation

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  • LevelSenior
  • LocationPortugal
  • AvailabilityLocked Pro Plan feature
  • ProfessionsUX Consultant - Lead UX Designer - Digital Strategist

About me

An empathic visual geek, with a keen eye for detail. I design digital products and services. Interested in innovation, business transformation, design thinking and lean startup methods with a strong belief in the power of design to solve problems. Since 2015, I am exploring the intersection between digital, design and children education. Working with high profile brands, I move between high-level strategic thinking and detailed interaction problems, connecting the dots between organizational strategy, products, services, and interfaces. As a designer, my role is a unique touchpoint between all stakeholders, facilitating meetings and aligning people. Specialties: Experience Design, Interaction and User Interface Design, Brand & Identity, Visual Design, Design Strategy, User Research, User Centred Design, User Experience, Information Architect

Locked Pro Plan feature


  • UX
  • UX Architecture
  • UX Consultancy
  • Interaction Design
  • Design Thinking
  • Design
  • Product Design
  • Broadcast Media
  • Digital Media
  • Digital Transformation

Work history


Jun 2016
  • United Kingdom
  • Freelance
  • Global strategy consulting firm focused exclusively on the news business – both editorial and management. Working with news organisations and publishers globally to transform newsrooms and build great digital experiences. Working in digital transformation; digital products and services strategy; CX; UX strategy; UI requirements. Key responsibilities: digital strategy, product definition, UX strategy, UI, user journeys, workshop facilitation, design thinking, wireframing, research, testing, design guidelines, quality assurance. Assignments have been in EUROPE | ASIA | CENTRAL AMERICA | SOUTH AMERICA (on-site and remote)


UX Designer


Nov 2014
  • Lisbon, Portugal
  • Full Time
  • Responsible for the "UX and Usability lab", a pilot project inside the company, at Impresa Digital Products and Services Department. Being a UX team of one, I advocate quality user experience across all products, services, and the company as a whole. Consort internal and external teams through the project life cycle, from scoping to handover, facilitating workshops in interdisciplinary and agile processes. Department touchpoint to Academia work partnership (Nova BSE), working and guiding management master students and aligning Impresa needs with master level students. Currently working with SIC and Impresa Publishing brands (Expresso, Exame Informática, Caras and Activa). Key responsibilities: UX, UI passing through user journeys, workshop facilitation, wireframing, research, testing, design guidelines and quality assurance.



The Art & Craft of Designing & Facilitating Learning Spaces Masterclass


May 2016 - May 2016
  • Portugal


MA Digital Media Management

Hyper Island UK

Sep 2014 - Apr 2016
  • London, United Kingdom
  • Each module combines industry speakers, academic and professional perspectives, hands-on exercises, skills acquisition, collaborative teamwork, individual and group reflection: Design Thinking; Digital Technology; Business Transformation; Startup; Leadership & Group Dynamics; Managing Projects; Industry Research Project Part-time study in London, at home and in the organisation
. Worked on major industry live project briefs for Unilever, Allianz, Method, UsTwo, Evolver, Addison Lee, Scottish Government, Startup Weekend and Hyper Island