I founded Studio BABAI in 2009 to help children & family-focused brands design exciting products and services. I mainly work on branding, on creating engaging digital experiences and content production for the family market.
I believe that a robust branding is essential both for getting inside the consumer's head, to pre-sell the product and as a preparation for the marketing and the advertising process. I also think that it is crucial to bring a little peace of mind, but also something unpredictable and meaningful to today's saturated and noisy market. I have a keen eye for details; I have a constructive approach to the negative feedback, and I am reliable and precise on delivering projects on time. I believe in kindness; I listen to what kids have to say to be able to tailor an engaging branding and communication.
In 2017 I founded a sister editorial project called Bureau and Family, a lifestyle magazine for business and family heroes.
www.bureauandfamily.com
http://www.babai.it
Work history
Skills
- 360 Branding
- 5. Illustration
- Agency Strategy