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Creative, highly motivated and adaptable Graphic Designer, with a proven track record of delivering within demanding, fast paced and dynamic companies. <p> A trusted source of support for clients and management as a creative expert who provides innovative and appropriate design solutions that focus on enhancing the consumer experience - from concept to printed artwork.<p> Organised and good communicator is a problem solver who can identify issues and resolve them quickly, share her findings and engage with other internal or external parties.
– Developing and executing creative solutions for a range of clients and businesses, while diligently remaining flexible and adaptable through the application of good organisational and project management skills, allowing several different projects to be delivered concurrently; – Successfully engaging with clients to develop a detailed understanding of requirements in terms of message and design, and to plan project time lines so that deadlines can be met; – Clients from industries like, Sports Apparel, SPA and Well Being, Tourism, and Higher Education.
– Key player in developing and approving the content and design layout of Boots.com website; – Diligently managed and developed new projects ensuring the best use of internal and external guidelines to provide a better retail experience to customers; – Led, motivated and coached a team of junior designers to provide engaging and value adding work; – Meticulously analysed the sales plan web analytics using IBM core metrics in order to improve the website layout and performance; – Received ‘Champion Award’ for the role of promoting Boots’ Corporate Social Responsibility actions and related information inside Boots.
– Successfully taught postgraduate and undergraduate Marketing students on the importance of Branding and Brand Heritage and how Designers and Marketers work together in agencies or in-house.
– S uccessfully created communication materials for the marketing strategy of 4 retail brands; – Responsible for creating large communication campaigns, developing visual concepts, press releases, point of sale material, merchandising, brochures, in-store communications, hoarding and advertising material, and preparing artworks for final printing, which resulted in higher customer satisfaction and increased sales; – Reporting directly to the Marketing Director, significantly enhanced Sonae’s internal communications by designing templates for use in documents containing Sonae’s business values and corporate information.
The Master course in Design and Visual Culture, has a training period of 4 semesters (2 years) and is based on a strong component of Representation and Communication, Project, Theory of Project, Production and Communication, Technologies, and History.
The postgraduate course in Image and Communication, has a training period of 2 trimesters and is based on a strong component of Branding and Marketing.
The Undergraduate degree in Design, had a training period of 4 years (including 2 in the specialization branch of Visual Production Design), and was based on a strong component of Typography, Design Theory, Materials, and Art History.