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Ioana Mitrea

Visual Designer

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  • LevelJunior
  • LocationZürich, Switzerland
  • AvailabilityLocked Pro Plan feature
  • ProfessionsDigital Designer - Graphic and Web Designer - Photographer


  • Graphic Design
  • Industrial Design
  • Exhibition Deisgn
  • Visual Design
  • Photography
  • UI Design
  • Art Direction
  • Drawing Sketching
  • UX Design
  • Design Interaction

Work history


Jan 2018
  • Zürich, Switzerland
  • Full Time
  • Interaction design for PLAY SRF, on behalf of Raymann Design, focusing on User Centered Design and Usability. My work consists in improving the design of the responsive websites of Play SRF, as well as for other business units of SRG: > concept design for new functions and processes > wire-framing and graphic design in Sketch > conducting usability tests on prototypes > documentation of the design process > working together with the front-end developers > active participation in workshops with project leaders, designers, and developers


UX & Visual Designer

Scope Content AG

Dec 2016 - Jan 2018
  • Zürich, Switzerland
  • Full Time
  • UX and visual design for the start-up Scope Content AG, which launched in early 2015 its curated news service. Responsible for designing innovative user interfaces based on customer research and design standards. > closely worked with the Head of Product Management to create compelling visual designs for client documents like reports, customer journey maps, presentations as well as for interfaces of web sites, intranets, and software applications > conducted user needs analysis and stakeholder interviews > created process diagrams and navigation flow-charts based on analysis of user needs > created low fidelity user user interface prototypes, as well as high fidelity prototypes in Axure > developed detailed wireframes > conducted usability tests > created assets for various outputs like newsletters, web and mobile applications, and company presentations > reviewed and tested the implementation and provided feedback directly to developers


Assistant Knowledge Management


Sep 2016 - Oct 2016
  • Basel, Switzerland
  • Full Time
  • Project-based collaboration for studio photography of the office's models, monographs and art works. The photos were used both for documentation and archive, as well as for online and print publications.


Graphic Designer & Photographer

Museomix CH

Apr 2016 - Sep 2016
  • Basel, Switzerland
  • Freelance
  • Graphic design for print and online promotional material. Event photography for some of the public events. Photos published online and in the Basel Newspaper „20 Minuten“.


Exhibition Designer

Mathis Füssler AG

Oct 2015 - Nov 2015
  • Zürich, Switzerland
  • Full Time
  • During the month of October I worked along my former university teacher in his studio for finishing the conception phase of the Conrad Gessner Jubilee Exhibition in the Landesmuseum, Zürich. My responsibilities included the design of 2 special vitrines resembling Renaissance cabinets, the graphic design of the cover of the exhibitions publication (published by the NZZ Verlag); planning the objects‘ arrangement in the vitrines; technical drawings of the vitrines for the documentation book.



MA Visual Communication & Iconic Research

Hochschule für Gestaltung und Kunst FHNW

Sep 2013 - Sep 2015
  • Basel, Switzerland


Advertising and Creative Direction

ADC*RO - Art Director's Club Romania

Oct 2009 - Feb 2010
  • Bucharest, Romania


Sep 2007 - Mar 2013
  • Bucharest, Romania