I am a Coventry University graduate with a First Class Honours Degree in Marketing and Advertising, with a strong academic background based on arts and design gained after attending an Art High school.
I am a self-driven individual with a real passion to perform to achieve excellence, while using all my personal knowledge and skills set.
As a Marketing and Advertising student, I have learned how imagination and rationality connect to create unique outcomes, while broadening my perspective towards nowadays market reality.
Projects
- ADVE(nture)RTISING AVENUEDior Autumn-Winter 2017/18 Campaign Not long ago, after Raf Simons has decided to leave its position as Creative Director at Dior in 2015, Maria Grazia Churi empowered the brand's vision with a unique style that combines femininity and 'sporty agility' (Dior, 2017), which seemed to masterfully fit the clientele's inkling of feminism. On the same tone, the AW 2017/18 advertising campaign presents the Dior lady as wearing delicate lace and denim pieces breathtakingly crafted with mixed embroidery, all paired with right-angled sunglasses and French béret. Nevertheless, the eclecticism between femininity and masculinity is here portrayed by wrapping the models in a smoky, World War II ambiance, where women are no longer objectified, but they become their own superheroes or, in this case, commanders. Last, but not least, Dior's autumn-winter 2017/18 campaign keeps us breathless while waiting to see more from Maria Grazia Churi's creative dictatorship at the Parisian fashion house. Campaign details: Agency | Baron & Baron Creative Director | Fabien Baron Photographer | Brigitte Lacombe Models | Adwoa Aboah, Jing Wen, Grace Hartzel, Selena Forrest, Fernanda Ly, Ellen Rosa, Aira Ferreira, Camille Hurel, & Ruth Bell Stylist | Karl Templer Casting Director | Michelle Lee
Work history
Marketing Assistant
- Coventry, United KingdomInternship
To bring a creative approach for any upcoming cultural event or annual gala.
To develop engaging social media content prior, during and after specific celebrations, such as International Women’s Day, Freshers Week and Open Days.
Marketing Officer
- Coventry, United KingdomInternship
To create and implement an advertising campaign to effectively promote Culturae Mundi’s events and workshops. This has also helped me develop my presentation skills, as I had to deliver speeches to EU and International students and staff members
To work with external organisations, both from the campus and around the city, such as BBC Coventry & Warwickshire and Hillz FM. Not only my business to business communication manner has improved, but also my ability to work in a large and multicultural team, after collaborating with the HR manager and general volunteers.
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Skills
- Ad Copywriting
- Social Media
- Campaign Management
- Marketing
- Editor
- Article Writer
Education
BA Advertising Marketing
- Coventry, United Kingdom