I'm an London-based fashion and wardrobe stylist who is well versed in curating fashion stories and editorial concepts for magazines. I come from a background in events and digital media with an expertise in design and an innate sense for aesthetics and fashion. I've worked with high-end luxury brands Khyeli, SAFiYAA, Huishan Zhang, Rose Parks, styling for various photo and editorial shoots and have been featured in Kaltbult Magazine, Kodd Magazine, Cap74024 Online, amongst others. · Collaborated fashion stories with clients and photographers in editorial shoots published in Kodd Magazine and Kaltbult Magazine.
Projects
- Of ingénueThe concept of the project revolves around the theme of feminism in a dark dystopian setting, inspired by references used in the Handmaid’s Tale by Margaret Atwood. This theme is complimented by Andrada Bodea’s collection inspired by an underground culture with a dystopian dark futuristic twist. I was always intrigued by the way women are portrayed with powerful characteristic in this tale, portraying contrasting sides of women, one that is helpless yet fierce, and the other that is always willi
- Kaltbult Magazine - Disconnect!The concept of the project revolves around the theme of a human scaled figurine, inspired by styles of military uniforms and dolls outfit. The styles are complimented by the design of Sang-A Kim’s collection inspired by the stereotypes that exist today, one that defines us by our looks and labels of what we wear. I was always intrigued by the creating a narrative that revolves around the idea that society controls most of out actions and lives, thus the portrayal of uniforms is highlighted as pa
- Kodd Magazine - Of ingénueThe concept of the project revolves around the theme of feminism in a dark dystopian setting, inspired by references used in the Handmaid’s Tale by Margaret Atwood. This theme is complimented by Andrada Bodea’s collection inspired by an underground culture with a dystopian dark futuristic twist. I was always intrigued by the way women are portrayed with powerful characteristic in this tale, portraying contrasting sides of women, one that is helpless yet fierce, and the other that is always willi
Projects credited in
- Deja vu? | Multiverse?Our world is suffering from pollution caused by human decision-making and actions. Please do not make the greens become a sense of ” deja vu ”, living in the other universe? For the delivery of the concept, we collaborated with some sustainable fashion brands, designers and charity shops, which aim to make good quality, use recycled materials, as well as co-work with environmental organisations.
Work history
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FounderEnvie lashes
- London, United KingdomFull Time
Successfully built and launched a beauty brand involving e-commerce marketing, overseas supplier sourcing, management, and product design. Continuously evaluating materials received for best possible price, communicating with alternate vendors, overseeing product quality control, and managing day-to-day operational development activities within Shopify eCommerce platform and Amazon Business.
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FREELANCE FASHION STYLISTwww.iraarz.com
- London, United KingdomFreelance
Worked for multiple high-end luxury brands and public figures to style, direct and manage ready-to-wear (RTW) and product garments. Pro-actively participated in the creation of music videos, fashion editorials, commercial, advertisement, and e-commerce photo and video shoots and produced monthly fashion editorials for multiple magazines and websites. I have worked with mid-range to high luxury brands across the UK, Europe and Southeast-Asia to produce online editorial publications and conceptualize product branding, with brands including Khyeli, SAFiYAA, Huishan Zhang, Rose Parks, Marks & Spencer, styling for various photo and editorial shoots and produced editorial stories published in Kodd Magazine and Kaltbult Magazine, amongst others
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Skills
- Styling
- Styling Direction
- Brand Styling
- Brand Design
- Trend Research
- Art Direction
- Sustainability
- Fashion Textiles
Education
Graduate Diploma Fashion Media StylingLondon College of Fashion, UAL
- London, United Kingdom
- Deliver conceptual understanding that enables you to devise and sustain arguments, research initiatives and/or meet the demands of a commercial brief;
- Formulate judgements to achieve a solution – or identify a range of solutions;
- Working knowledge of the dynamics and cross collaborative nature of fashion media styling;
- Communication and production of fashion media styling for a range of audiences and contexts;
- Situate practice within cultural and historical contexts and debates;
BA(HONS) DESIGN COMMUNICATION, BACHELOR OF ARTSGoldsmiths, University of London
- Singapore
- Design software development
- Acquire a basic freehand drawing skill
- Typography
- Visual communications
- Print and digital media
- Computer design
- Photography
- History of Design
- Senior Portfolio
Awards
Creative Enterprise Awards 2022 Top 5 Climate and Environment Nominee: AvantelierUniversity of The Arts London (UAL)
Businesses that have a focus on environmental issues and sustainable practices.