About me
Motivated marketing specialist with 9 years experience managing diverse brand
strategies and budgets across digital, retail and B2B sectors. Proven success in
growing brand awareness & revenue with ingenuity for defining target market
sectors and creating brand communities. Strength in maintaining excellent
professional relationships and building strong, inspired teams.
Work history
Brand Marketing ManagerSahara
London, United KingdomFull Time
Joining Sahara London (RTW womenswear) as Brand Director maternity cover. Have since
proven an integral role within the company and now head up all marketing functions- comms,
branding and strategy across digital, retail and wholesale.
-Managing £1m+ budgets across print & digital media, acquisition & retention
activity and setting business KPI’s. Proven YoY online revenue growth + social
and direct-mail performance increase.
-Accountable for digital & social marketing; identifying market opportunities and
creating brand stories through customer and influencer communities. I
successfully initiated our Facebook community group ‘Let’s Talk - a Sahara
Community’ so we can communicate to our members on a more personal level.
This space allows our community to share stories, style tips and give valuable
feedback.
- Responsible for carrying out customer market insights through analytics, surveys
and focus groups.
-Building brand relationships - from style influencers to charities.
-Responsible for brand vision & communications across B2C & B2B initiatives
from e-commerce & campaign stories to packaging, store events and PR.
-Manage design & production for digital & print direct-mail campaigns.
-Thorough understanding of e-commerce principles, managing external agencies
& defining online brand strategy.
-Direct management with UK delivery warehouse, including procurement.
-Manage department recruitment and proud to have built and direct manage a
hard-working and engaged team. This includes overviewing customer care teams.
Marketing ManagerTed Baker
- London, United KingdomFull Time
Ted Baker Grooming Rooms is a joint venture business with Fork & Blade group and Ted
Baker. I was responsible for retail and online marketing, strategy & PR of 12 Ted Baker
Grooming Room stores, and Fork & Blade’s 3 Central London restaurants.
- I managed all online/offline marketing campaigns, PR & CRM, copywriting
and TOV across all businesses.
- Initiated Ted Baker’s fist loyalty scheme ‘Ted’s Club’ & built online hosting
platform which was successful in building customer loyalty and community.
- Managed relationships with industry leading editors and influencers.
+ Show more
Skills
- Marketing
- Copywriting
- Design
- Digital Marketing
- Social Marketing
- Adobe Indesign/illustrator/photoshop
Education
H
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1st BA (Hons) Fashion MarketingHeriot-Watt University
- Edinburgh, United Kingdom