Irena Gordon
Available

Irena Gordon

Brand Marketing ManagerLondon, United Kingdom
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Joanna Harrison
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Irena Gordon
Available

Irena Gordon

Brand Marketing ManagerLondon, United Kingdom
About me
Motivated marketing specialist with 9 years experience managing diverse brand strategies and budgets across digital, retail and B2B sectors. Proven success in growing brand awareness & revenue with ingenuity for defining target market sectors and creating brand communities. Strength in maintaining excellent professional relationships and building strong, inspired teams.
Work history
    Sahara logo
    Sahara logo
    Brand Marketing ManagerSahara
    London, United KingdomFull Time
    Joining Sahara London (RTW womenswear) as Brand Director maternity cover. Have since proven an integral role within the company and now head up all marketing functions- comms, branding and strategy across digital, retail and wholesale. -Managing £1m+ budgets across print & digital media, acquisition & retention activity and setting business KPI’s. Proven YoY online revenue growth + social and direct-mail performance increase. -Accountable for digital & social marketing; identifying market opportunities and creating brand stories through customer and influencer communities. I successfully initiated our Facebook community group ‘Let’s Talk - a Sahara Community’ so we can communicate to our members on a more personal level. This space allows our community to share stories, style tips and give valuable feedback. - Responsible for carrying out customer market insights through analytics, surveys and focus groups. -Building brand relationships - from style influencers to charities. -Responsible for brand vision & communications across B2C & B2B initiatives from e-commerce & campaign stories to packaging, store events and PR. -Manage design & production for digital & print direct-mail campaigns. -Thorough understanding of e-commerce principles, managing external agencies & defining online brand strategy. -Direct management with UK delivery warehouse, including procurement. -Manage department recruitment and proud to have built and direct manage a hard-working and engaged team. This includes overviewing customer care teams.
    Ted Baker logo
    Ted Baker logo
    Marketing ManagerTed Baker
     - London, United KingdomFull Time
    Ted Baker Grooming Rooms is a joint venture business with Fork & Blade group and Ted Baker. I was responsible for retail and online marketing, strategy & PR of 12 Ted Baker Grooming Room stores, and Fork & Blade’s 3 Central London restaurants. - I managed all online/offline marketing campaigns, PR & CRM, copywriting and TOV across all businesses. - Initiated Ted Baker’s fist loyalty scheme ‘Ted’s Club’ & built online hosting platform which was successful in building customer loyalty and community. - Managed relationships with industry leading editors and influencers.
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Skills
  • Marketing
  • Copywriting
  • Design
  • Digital Marketing
  • Social Marketing
  • Adobe Indesign/illustrator/photoshop
Education
    H
    H
    1st BA (Hons) Fashion MarketingHeriot-Watt University
     - Edinburgh, United Kingdom