Irena Satire

Creative Director

  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsCreative Director - Marketing Manager - Content Manager


About me

I am a conscientious person, who is always trying to be an inspiring enthusiast with high standards of work ethics while leading the team and encouraging colleagues. My solid marketing experience gave me significant added value leading successfully my own start-up business in Latvia. Highly organised, good at prioritizing tasks. Excellent working on my own as well as a reliable team member with strong leadership qualities. I master new skills quickly and looking for further challenges in order to develop my career in London.

Locked Pro Plan feature


  • Marketing
  • CRM
  • Photography
  • Cms
  • Art and Creative Direction
  • Content Management
  • FMCG Marketing
  • E-commerce Manager
  • Branding
  • Digital Maketing

Work history


Marketing Manager

Saneri Ltd.

Aug 2014 - Nov 2016
  • Full Time
  • E-commerce startup focused on providing marketing and PR services to cosmetics companies in Latvia. We have created a niche on the market by building a "beauty box" subscription service - an effective marketing tool for cosmetics manufacturers and distributors to promote their products, by giving target audience an opportunity to test cosmetics samples at home before making decision on purchase of full-sized products. Main responsibilities: • fully in charge of company’s operational processes, financing, sales, HR, PR, strategy planning and implementation, web page administration, marketing activities and CRM; • ultimately responsible for company’s successful performance and high-level brand image, continuously growing customer data base and achieving sales targets.


Marketing Manager

Antaris Ltd.

May 2014 - Dec 2014
  • Latvia
  • Full Time
  • Retail chain operating 65 grocery stores across Latvia with an annual turnover of EUR30 million. Main responsibilities: • overall marketing strategy development and implementation for 65 grocery stores located in different regions of Latvia; • implementation and management of marketing budget; • ATL & BTL marketing activities planning and control of execution; • pricing strategy; development and measurement of key metrics around the business, including loyalty program KPI's, user acquisition, conversion rates, satisfaction and renewal rates; • development and execution of company re-branding project.


CRM Manager

A.S. Watson Group

Mar 2013 - Apr 2014
  • Full Time
  • Main responsibilities: • manage and operate company's loyalty program; maintain current member's loyalty and satisfaction level and ensure the CRM KPIs are achieved in positive trends; • develop company's CRM strategies basing on global CRM strategy and findings; • based on analysis, design and organize CRM campaigns to generate high customer response and additional margin; • develop and implement targeted promotions (digital marketing, DM); • manage and control marketing budget and strategy planning; • web/digital project management, new web-page development and launch.


Executive Director Marketing

Baltic Trading Ltd.

Mar 2012 - Jan 2013
  • Latvia
  • Full Time
  • Contract job in a HORECA business. Main responsibilities: • rearranging business processes and preparing it for sale; • financial flow planning and control; • staff management; organization and control of supply process; • building relationships with external partners and suppliers; • development and coordination of all marketing, advertising and promotional activities.


Brand Manager

DANONE Baby Nutrition

Jan 2009 - Dec 2011
  • Full Time
  • Main responsibilities: • developing marketing budget and strategy for Milupa brand; • planing, managing and coordinating all marketing, advertising and promotional activities Pan-Baltic; • analyzing market trends, flagging issues and opportunities, proposing solutions for portfolio performance improvement; • maintaining information flow with other functions in the organization and within international network etc; • web/digital project management, new web-page development and launch.



Business Management

Riga International School of Economics and Business Administration (RISEBA)

Sep 2004 - May 2008
  • Riga, Latvia
  • Second-level professional higher education diploma equivalent to First Degree and Level V Professional Qualifications Main fields of study: • Business Studies, • Management, • Marketing, • Economics and Finance.