Irene Hua

CRM Analyst

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  • LocationUnited Kingdom

About me

 

Inquisitive, methodical and passionate about seeking knowledge. A highly-analytical and commercially minded individual constantly looking to innovate in growth opportunities and markets; fascinated by consumer behaviour and driven by working with insightful and creative energy.

Skills

 

  • Fashion
  • Digital Media
  • Marketing PR
  • Multi-platform
  • Websites
  • Brand Management
  • Direct Marketing
  • Email Marketing
  • Market Research
  • Marketing Strategy
  • Social Media Marketing
  • Excel
  • Office
  • Powerpoint
  • Word

Work history

Currently

CRM Analyst

Harvey Nichols

Jan 2015
  • • Weekly Key Performance Indicator reporting to group stores and senior stakeholders • Main point of contact for customer insights, data requests and visualisations for management presentations, buying and press and marketing • Segmentation and targeting of customer database to deliver direct mail, email, push notification and retargeting campaigns • Assisting migration of CRM system to support launch of loyalty app

2016

Customer Relationship Management Analyst

Harvey Nichols

Jan 2015 - Mar 2016
  • Working in the digital marketing team carrying out: • Weekly Key Performance Indicator reporting to group stores and senior stakeholders • Main point of contact for customer insights, data requests and visualisations for management presentations, buying and press and marketing • Segmentation and targeting of customer database to deliver direct mail, email, push notification and retargeting campaigns • Assisting migration of CRM system to support launch of loyalty app

2015

Customer Relationship Management Assistant

Harvey Nichols

Dec 2013 - Jan 2015
  • • Working closely with Private Shopping Teams, across all sites and online, and external partners and clients to grow and manage VIP Client Relations Programme • Liaising with Events team to curate and manage Elite Tier events using customer insight, follow up communication and sales strategy • CRM and VIP Client Relations training to store and head office staff

2013

Ecommerce Intern

Nicholas Kirkwood

Mar 2013 - Aug 2013
  • • Creating and maintaining master order database and customer email database • Uploading and editing website copy, images and meta information to optimise site visibility (SEO)

Education

2016

MSc International Fashion Management

University Arts London: London College of Fashion

Jun 2016 - Jun 2016
  • Units Include: Statistics with SPSS, Brand Marketing, Cross- cultural Communication, Strategic Fashion Management, Buying & Merchandising and Corporate Finance