Irene Olkerud

Digital Creative Strategist

  • LocationTyresö, Sweden


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About me


I'm Irene. I build digital stories, strategy and concepts. I deliver insights based on data and trends. Contact me if you need help with; - Analytics (Google Certified) - User Journeys - UX - Content strategy/management - Creativity and Concepts - Creative Workshops - Team Development Workshops - Social Media - Digital Optimisation and Conversion. Data is a very important aspect of my work, I use it to create solid concepts, to support intuition, and to understand behaviours. To identify problems, break them in pieces, and make creative opportunities out of them is one of my specialties. I love people, behaviour and challenges!



  • Creative
  • Planning Strategy
  • Ideation
  • Digital Social Media
  • Workshop Facilitation
  • User Centred Design
  • Team Development
  • Workshop Design
  • Strategy and Insight
  • User Journeys
  • User Analyst
  • UX Consultancy



Digital Data Strategy

Hyper Island

Jul 2012 - Dec 2013
  • This program bridges the technological side of data analytics with the communicative skills of design, storytelling, and entrepreneurship



Google Analytics Certificate