Irina Costea

Digital Media Specialist

Level
Senior
Location
Bucharest, Romania
Availability
Locked Pro Plan feature
Professions
-

Projects

  • Digital Media Specialist
  • Digital Media Specialist
  • Digital Media Specialist

About me

I am a very active person, I like working with people, but I can manage also to work alone on different creative projects, always bringing up ideas on the table - I like better saying them, even if they may be bad (usually I have a mind filter that doesn't allow me to say the worst things haha!). I am charismatic and sociable, hard-working, flexible and I can adapt very fast. Never late at work and always paying attention to details and deadlines. If there is something I've never done before, for sure I will learn asap, especially if I like it. Job interest: Currently interested in a job in the marketing/fashion/PR/photography/social media industry. Desired positions: Visual Merchandiser, Window dresser, Fashion Stylist, Magazines article writer, Marketing Executive, Digital Marketing Specialist, PR Locations of interest: England, France, Netherlands Experience: Over 5 years of work experience, mostly in the fashion and marketing field

Locked Pro Plan feature

Skills

  • Photography
  • Creative Arts
  • Art Fashion
  • Marketing
  • Excel
  • Site Management
  • Social Analysis
  • Coaching
  • Writer
  • Styling

Companies I’ve worked with

  • ZARA

    ZARA

    • Fashion and Textiles
  • I

    Ipsos Interactive Services

    • I

      Ilpasso

      • G

        Gameloft

        Work history

        Currently

        Digital Media Specialist

        Ilpasso

        Jun 2017
        • Bucharest, Romania
        • Full Time
        • - Developing and implementing the strategic plan for social networks; - Evaluating the web community for the company's products and determining the time inversion of communication with audiences; - Developing and managing Facebook and Instagram campaigns; - Generating news and content of interest for various digital channels; - Permanent monitoring of social media and relevant trends; - Text proposal and visual verification of the newsletter concept; - Creating blog content according to its dedicated calendar, taking into account SEO rules and html tags; - Developing and ensuring the realization of the marketing plan and specific calendars; - Developing blogging communication strategy, including responses to negative and positive feedback; - Product photo scheduling and their implementation for online content; - Monitoring competition online; - Permanent search of new social media tools; Other competences: - Seasonal presentation of the social media concepts that will be used and the performance of past posts; - Participating at the organization of each season’s collection launch event; - Permanently setting up meetings with potential contributors;

        2017

        Visual Merchandiser Manager & Administrative Director

        Musette

        Feb 2016 - Jun 2017
        • Bucharest, Romania
        • Full Time
        • The job is divided into office work and in-store visits & arrangement (field work) for 20 stores including the ones from outside the country and it is part of the Commercial department – depending on the day and tasks, it can be required to do them combined; - Verifying every store’s administrative issues and coordinating people qualified for providing the best solution in a record time; - Organising, keeping track of the fidelity card large database and updating it daily with new customers; - Working under pressure with tight deadlines and managing unexpected situations; - Liaising with teams such as buying, design and marketing to create design themes and plans, often months in advance, including window and in-store displays, signage and pricing concepts; - Conducting research on current and future trends in design and lifestyle, and associated target market features; - Meeting with business, sales managers and retail managers to discuss sales strategies; - Identifying and sourcing props, fabrics, hardware and lighting; - Maintaining a budget and negotiating with suppliers of visual materials; - Working with architectural features of stores to maximise the available space; - Creating visual merchandising packs to communicate visual guidelines including layout principles, visual dressings and signage; - Visiting branches to coach in-store visual merchandising or sales teams to interpret the guidelines and training them in the execution of the visual concept; - Assembling or dismantling visual displays in windows or in-store; - Carrying out 'comp (comparison) shops' to maintain awareness of other retailers' visual merchandising concepts; - Leading and motivating teams to complete displays to tight deadlines; - Seeking feedback from colleagues and customers on the visual impact of displays and implementing changes. Other competences: • Organising team-buildings; • Participating at the organisation of each season’s collection launch event;

        2015

        Marketing Specialist

        Gameloft

        Apr 2015 - Jun 2015
        • Bucharest, Romania
        • Full Time
        • - Creating the briefs for the assets’ initial design/translation/localisation; - Following the creation of the master assets (banners/ welcome screens) with the master design team, giving insightful feedback on the assets;- Building the right strategy price upon receipt of customer request to close negotiations - Following the assets’ translation process; - Following the localisation process of the assets;- Analysis tools used and to offer suggestions for development to meet customer needs; - Creating a clear database of the assets, making it complete and user friendly for the rest of the team; - Different reports required by management.;

        2016

        Global Campaign Coordinator

        Gameloft

        Apr 2015 - Feb 2016
        • Bucharest, Romania
        • Full Time
        • - Coordinating teams such as design, translation, CRM-support to ensure all assets ready on time and translated for every future campaign in which they will be used; - Organising and coordinating campaigns from the main customer calendar, by working with all the relevant teams to ensure success; - Responsible for prompting the delivery of (small-medium/ tactical) multi-channel creative & content production across multi-channel marketing disciplines; - Use learning's from previous campaigns to develop reports on the critical KPIs and campaign RoIs; - Help drive necessary change management and proactively delivering new business initiatives; - Monitoring the campaigns once they go live on all platforms (android, ios and windows) across the countries that were settled for them; - Creating daily reports to upper management on every campaign’s performance; - Providing feedback regarding the success of the assets and the campaigns itself;

        2015

        Marketing Pricing Specialist

        Ipsos Interactive Services

        May 2014 - Apr 2015
        • Bucharest, Romania
        • Full Time
        • - Preparing the prices and services according to the client ' - Providing the necessary support for commissioning the project; - Building the right strategy price upon receipt of customer request to close negotiations - Checking the feasibility of the project, the availability of resources in customer production - Reporting new quotation projects won in the database daily - Analysis tools used and to offer suggestions for development to meet customer needs

        2014

        Visual merchandiser

        ZARA

        May 2013 - May 2014
        • Bucharest, Romania
        • Full Time
        • -Checking the store every day to be filled with merchandise, filling products that were sold the previous day - Arranging the store whenever is necessary by giving "refresh" to the outfits - Maintaining a very good and clean image of the store - Announcing the team on any change that will take place soon - Establishing rules for organizing products and activities strictly for store visual merchandising - Creating best selled items report and highlighting these articles in the store - Training the staff regarding proper merchandising in store - Implementing promotions and discounts - Changing the monthly window appearance Monthly sales increase based on our special reports

        2013

        Visual Merchandiser Assistant

        ZARA

        Jun 2011 - Feb 2013
        • Bucharest, Romania
        • Full Time
        • -Relationship with customers based on customer service and offering alternatives if required products have not been found - Organizing store personnel, the establishment of each of these tasks and verification of compliance in the absence of Manager / Personnel Officer, completing the task on time - - Exposure of the clothes at the coming of the goods after well set rules and after the chromatic plan by the store merchandiser and helping him with new ideas

        Education

        2015

        Aug 2013 - Jun 2015
        • Bucharest, Romania
        • Masters at “Academia de Studii Economice” Bucharest, Section - Economical Ecology, 2013-2015