Irina Lazova

Irina Lazova

Marketing CoordinatorLondon, United Kingdom
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Connections
Natalie Reiss
Shail Mehta
Irina Lazova

Irina Lazova

Marketing CoordinatorLondon, United Kingdom
Projects
  • Bankrupt - luxury sportswear
    Bankrupt - luxury sportswearThe collection is mixture between high end design and sportswear. I wanted to provide women comfortable clothes yet glamour. The design aims to be cutting edge, funny and provocative which reflect into the name of the collection: "Bankrupt" and the used fabrics. I picked up on the functional aspects of LYCRA and pushed these further to incorporate waterproof pockets for phones and MP3 players that take the garments beyond just fashion, giving them depth that I feel sportswear can lack. . The ov
Work history
    Marketing Coordinator
    • Plan, promote, organize and manage student recruitment events, trainings and exhibitions • Working with internal and external stakeholders, academic and technical staff, as well as industry key figures • Creating newsletters and digital campaigns to promote specific courses • Updating the university web site, as well as external directories, working with Sales Force • Attending industry events to represent UAL I am required to successfully liaise with internal and external stakeholders, staff management, various College teams as well as effectively negotiating and approaching high-profile industry speakers, where I always try to take a joined up approach and foster a positive culture of collaboration.
    Agency Intern
     - 
    • Acting as a stylist: presenting photo-shot concepts to the photographer and the client; • Provides support to on-set team: working with models, photographer and hair and make up team to create successful photo-shoot; organizing the stylist rail, pick ups and returns • Client relation - talent scouting, advising models through the industry, portfolio books sales and model contracts Through the agency internship at Model Advice agency, I gained invaluable understanding of the model business industry. Being required to work on both side of the fence - creative and business, I developed extensive interpersonal and sales skills. Being often first point of contact for the new faces, I established and maintained strong relation with them, advising and guiding them through the industry world.
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Skills
  • Fashion
  • Advertising
  • Events
  • Marketing PR
  • Art Direction
  • Design
  • Excel
  • Illustrator
  • Photoshop
  • Powerpoint
  • Styling and Directing Photo Shoots
  • Social Media Digital Strategies
  • Salesforce CRM
  • Trend Forecasting and Research
  • Art Direction of Look Books
  • CRM System
Education
    Fashion Design and Marketing
     - 
    Fashion Design and Marketing
    Public Relations
     - 
    Public relations
Awards
    WGSN Global Fashion Awards 2013 - Finalist Lycra* Future Designers
    Nicholas Samuel Celebratory Scholarship 2011
    http://www.thescholarshiphub.org.uk/nicolas-samuel-celebratory-scholarship/986