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I oversaw an independent baby brand's summer marketing campaign, planning and producing a series of research-driven online content and press features (e.g. coverage in Which Magazine) for targeted audiences. Other key responsibilities included the design and development of the website, optimising landing pages and search engine compatibility, utilising analytics to make data-driven decisions, and making relationships with influencers.
After a play I had written was granted funding from my university's drama fund, I gathered a team with which I would direct and produce it at the world's largest arts festival, the Edinburgh Festival Fringe. The play, 'Pistorius: A Shakespearean Tragedy', was among the best selling shows of our theatre, selling out on four nights of its run, and was well reviewed for its innovative 'beauty' in its writing and creative vision.
During my time with the CEIP, I was my team's port of call for research into an assortment of financial trends and investment opportunities. Providing detailed reports to inform strategy and client relations, I was commended for my ability to respond diligently and analytically to a variety of briefs, applying my expert-led training successfully.
Awarded to the best final year student in Social Anthropology at the University of St Andrews.