Isabel Apaestegui Macedo
Available

Isabel Apaestegui Macedo

Consultant, designerZürich, Switzerland
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Pip Jamieson
Brendan McKnight
James W Ruth
Isabel Apaestegui Macedo
Available

Isabel Apaestegui Macedo

Consultant, designerZürich, Switzerland
About me
A creative professional with extensive experience in design and brand strengthening, five years in fashion, jewellery and travel as well as four years at the Swiss top private bank. A result-focused, dynamic, creative and enthusiastic team player, whose key strengths are recognising and analysing trends, investigating complex problems quickly and precisely, surprising through creativity and high design quality, building relationships and managing stakeholders in a multicultural environment.
Projects
  • The Other Royal Route
    The Other Royal Route#Events #onlineevent Since 2019, we have been working with partner communities. Despite the distance and obstacles caused by the COVID19 pandemic, our relationship continues and so have discovered the digital medium from an emotional side. We would like to share this travel feeling through this virtual exchange with you.
  • Chimuk, knitting a better future
    Chimuk, knitting a better futureConsulting the NGO Hands on Peru, HOP with the launch of their new collection Rebirth. Art-direction in the design of the collection and re-brand. PR content . Rebirth from the roots More than just a knitted hat Each handcrafted piece from Chimuk is unique and representative of a larger global movement of sustainability, gender equity, dignified work, equitable opportunity, and culture.
  • Ni people
    Ni peopleIt is my own brand where I aim to change the narrative of textiles and dress-style in rural areas in Peru and Indonesia. This brand features contemporary textile design and style in these areas, while also raising attention to the reinvention of traditions as a means of resistance. Authentic pieces. Field research Design research Brand concept Project management Launch Marketing
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Work history
    Toqapu logo
    Toqapu logo
    Founder and managerToqapu
    Zürich, SwitzerlandFull Time
    J
    J
    Product Marketing ManagerJulius Baer
     - Zürich, SwitzerlandFull Time
Skills
  • Influencing Stakeholders
  • Brand Concept
  • Analysing Trends
  • Solutions-oriented
  • Visual Communiation
  • Technical Understanding
  • Networking
  • Brand Positioning
  • Ethical Fashion
  • Design Ethnography
Education
    E
    E
    Certificate of Advanced StudiesExecutive School - University of St Gallen
    St. Gallen, Switzerland
    CAS General Management (HSG-WBB)
    Z
    Z
    Master of ArtsZurich University of the Arts
     - Zürich, Switzerland
    Master of Arts ins Design with Excellence in Trends & Identity
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