My strengths as a graphic designer are best understood through appreciation of the diversity of my design practice. Having studied visual arts and psychology prior to graphic design, my work often considers design off-screen and in other dimensions. I pride myself in also considering the psychological impact of my work and using this to critically evaluate its strengths and weaknesses.
The National Gallery of Victoria is the most internationally renowned fine art gallery in Australia. I worked two days a week while I finished my studies, as a casual Graphic and Web Designer with the NGV's Web Design team. This role saw me working closely with the marketing team, and I was responsible for producing extensive outputs such as web layouts, information screens and promotional web banners for various publicised exhibitions at the NGV over the course of 2017.
Working as an intern under the Creative Director at YGAP in Melbourne, I gained valuable experience in responding to briefs. I was constantly encouraged to give my opinion on branding projects - whether it was regarding preliminary stages of conceptualising a new company or refining printing specifications for marketing collateral. We worked with the Project Officers, the Creative Manager and the Campaigns Team to come to collaborative agreements on the best strategies possible.
Double Majors in Visual Arts and Psychology, with a minor in Development Studies.
The Silver Capstone Award was chosen by members of the design industry in Melbourne along with my tutors at the Royal Melbourne Institute of Technology. I was chosen based on my conceptual and technical approach to my final project. My project, titled The Mind's Eye, was based on the intersection between graphic design and psychology and was created to be a tool for young designers interested in creating more critical, purposeful design. I created a publication and a series of digitally-rendered graphic art posters, which each reflected my artistic interpretation of a relevant psychological theory.