Culture manager with international experience in brand activation, communications, talent and event management, having founded and sold an award-winning international production company based in Brazil.Locked Pro Plan feature
Working on a variety of projects and roles for non-profits and consumer-led companies. Projects include: Account manager at FUSE, overseeing multiple strands of activation at European music festivals, delivering a campaign with eighteen influencers, music labels, media partners, talent, the wider team and key clients/stakeholders, as well as supporting the development of AR applications and on-site planning for brand experiences for clients such as Lipton, Vodafone and Tuborg. Communications Manager for Block Universe Performance Art Festival. Implemented the marketing plan with a reach of 49m and 60% engagement growth across social media. Project manager for 'Equality Always Fits', Levi’s project for Pride London 2018 featuring talks, dance shows and a vogue performance. Project manager for Migrateful, an initiative for refugees and migrants, where I oversaw the training, events and launched the corporate class packages, improving efficiency and revenue by 25%.
Optimized the social media strategy achieving organic growth of 30% in six months. Helped to meet and exceed quarterly goals, managing partnerships with institutions, corporate supporters and high net-worth individuals. Implemented tools to align the communications across all international chapters. Developed and led the patron's events and benefits programme with over five events a month, including international research trips and art fairs.
Created multiple marketing campaigns to the company’s varied programming, overseeing the Digital Coordinator Delivered performances, events and artist development programme including an exchange and performance project in London and Brussels for over 30 artists, grassroots community projects and a major site-specific show.
Supported the curator of contemporary theatre on the research, production and delivery of a new display in the Theatre & Performance Galleries - Curtain Up! - in partnership with an international institution
Led the development of a marketing plan for 2016 festival, which included an in-depth analysis of the company, including SWOT, membership plan, audience segmentation, potential partnerships, digital marketing, app development and marketing strategies
Created and managed an award-winning cultural events agency, overseeing finance, operations, communications, fundraising and organizational resilience • Project management of concerts, tours, festivals and plays, including 200 concerts, three music festivals (Converse, Rubbertracks and Lollapalooza), six music albums, two live music DVD’s and seven plays, as well as a 38-city tour for a play and numerous multi-city band tours in Brazil, Germany and the Netherlands • Secured funding, sponsorship and partnerships (awards up to £100,000) from corporate, government, private and crowd funding sources • Contracting, documentation & licensing • Tour management & tour production • Analysed, developed and implemented online content and presence for managed projects • Established and maintained a multi-platform social media profile for 5 a Seco band (i.e. Facebook, 200,000 likes; YouTube, 44k followers & videos with over three million views) • Coordinated the communication and advertisement of the events (developed the briefing and approved both online and offline pieces, press releases and social media campaigns) • Liaised with lawyers and accountants to produce regular accountability reports for sponsors
Responsible for overall delivery of the event including marketing, budgeting, partnerships, logistics and hospitality • Coordinated communication plans (online, offline and PR) • Timelined actions and promotions at the events • Negotiated with advertising agencies, suppliers and legal department • Projects included: New Brand Communications Branding Seminar; presented 15 international speakers during three days; 2008 Era Nowe Horizonty – Brazilian Film Festival in Poland with over 30 films, Q & A events and opening concert by Jose Miguel Wisnik
Distinction Dissertation: Curatorial Practices in Performing Arts Modules: Managing Organizations, Audiences & Marketing, Popular Music and Society, Public Culture, Cultural Policy.