Isabel Serval

Isabel Serval

brand | copy | content designLondon, United Kingdom
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Pip Jamieson
Moses Wainaina
Isabel Serval

Isabel Serval

brand | copy | content designLondon, United Kingdom
About me
A storyteller's story. Words are void without an audience, and it’s the people who read my copy that matter most. Give me a good initiative, give me something spectacularly creative, give me something that makes a difference to people, and I’ll tell your story pitched perfectly to your audience.
  • Brand Strategy for Badoo
    Brand Strategy for BadooAll new brand strategy for meet-new-people app Badoo. I was asked to address the messaging of the hugely successful Badoo app and its 330 million global users. The company wished to target a UK and US female 18-34 urban audience. The strategy I finally proposed inspires connections and eminates warmth, community, authenticity and trust.
  • Seven days of bitesize tales
    Seven days of bitesize talesPhotography meets micro fiction in the seven day collaboration between Rinaldo Sata and Isabel Serval. We're adding tales every day this week. Happy lockdown, creative people.
  • IQOS
    IQOSSimplicity is key in ux. Clear, conversational and helpful user flow for IQOS sales staff, created in the service design studio at Publicis Sapient.
  • Fast Fashion vs Earth Day
    Fast Fashion vs Earth DayNewsletter for Earth Creative Strategies.
  • Script Writing for A.Vogel
    Script Writing for A.VogelScript concepting and writing in collaboration with producer and director Maarten Kal at Story Collective in Amsterdam, for global natural healthcare brand A.Vogel.
  • Sapient i7 - copy and brand strategy
    Sapient i7 - copy and brand strategySalesforce start-up Sapient i7 - a company under the Publicis umbrella - asked me to create a brand strategy and website to get them growing.
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Projects credited in
  • Isabel Serval
    Isabel ServalIt’s time. We exchange glances and no words. This is what we’ve been waiting for. In our party heels we walk to the big house, careful not to step in any muck on our way. A bat flies right past my sister’s ear and she gasps. They’re lined up on the porch as we approach. Tall, stern and a bit creepy in the dark. Sounds of a party inside. A light comes on; the figures turn out to be staff. The door opens and he steps out. Takes our hands, embraces us. This stranger who says he’s our father.
  • Isabel Serval
    Isabel ServalThey took everything and just left us here. No more boats, no more bridges or houses. Life is but a dream. I imagine we shall swim in circles and sun ourselves dry to conquer the days. A pair of human seals on our man-made rock.
  • Isabel Serval
    Isabel ServalI desired my brain empty, and filled it with the sounds of the slot machines. The satisfying rattle, the comforting pings. Of course, I tried meditation to silence the racket inside my head, but it failed to offer the comfort I craved. The soft faux-leather stools, the dizzying carpet, the nauseating colour on the walls. And the penetrant stench of false hope. To this my mind surrendered; it was perfect.
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Work history
    Brand, copy and content design consultantHarbour Space University
    London, United KingdomFreelance
    Leading a brand refresh for design and tech university Harbour.Space (Barcelona). Content design and copy for the new website. Strategy and copy and content design for an investor manifesto. Brand strategy, positioning, Tone of Voice, content design and copy for new sub-brand - online maths and programming academy Leagues of Code.
    Senior Brand CopywriterGyro London
    London, United KingdomFreelance
    Brand work for a sustainable property giant.
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  • Advertising
  • Marketing PR
  • Writing
  • Creative
  • Word
  • Brand Development
  • Script Writing
  • Concept and Ideation
  • Through-the-line Campaigns
  • Brand Creative Strateg
  • UX UI Principles
  • Mobile UX
  • Voice and Tone Development