Isabel Serval

Brand | Copy

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-
586 Connections
)

Projects

About me

A storyteller's story. Words are void without an audience, and it’s the people who read my copy that matter most. Give me a good initiative, give me something spectacularly creative, give me something that makes a difference to people, and I’ll tell your story pitched perfectly to your brand’s tone of voice.

Skills

  • Advertising
  • Marketing PR
  • Writing
  • Creative
  • Word
  • Brand Development
  • Script Writing
  • Concept and Ideation
  • Through-the-line Campaigns
  • Brand Creative Strateg
  • UX UI Principles
  • Mobile UX
  • Voice and Tone Development

People I’ve worked with

Companies I’ve worked with

  • Jelly London

    Jelly London

    • Design
  • Digitas

    Digitas

    • Publishing
  • Publicis Sapient

    Publicis Sapient

    • Design
  • R/GA

    R/GA

    • Advertising

Work history

Currently

Senior Brand Copywriter

Gyro London

Jul 2019
  • London, United Kingdom
  • Freelance
  • Brand work for a sustainable property giant.

Currently

Copy Director

R/GA

Feb 2019
  • London, United Kingdom
  • Freelance
  • Siemens - ToV, communications strategy, copy

2019

Strategy Director

Earth Creative Strategies

Apr 2019 - Jul 2019
  • London, United Kingdom
  • Freelance
  • Strategy Director at Earth. We make creative brand strategies for positive impact. I lead brand strategy and set the tone for our creative copy work too.

2018

Brand Strategist

SapientRazorfish

Apr 2018 - May 2018
  • London, United Kingdom
  • Freelance
  • Developing brand mission, vision, purpose and values to shape a brand personality for personable Salesforce upstart Sapient i7.

2018

Senior Creative Copywriter

Critical Mass

Mar 2018 - May 2018
  • London, United Kingdom
  • Freelance
  • Automotive - INFINITI - game nattarative and scripts

2018

Creative Content Strategist

Mirum Worldwide

Nov 2017 - Jan 2018
  • London, United Kingdom
  • Freelance
  • Developing a digital re-brand and new voice and tone for much loved British homeware brands: Wedgewood, Royal Doulton, Waterford and Royal Albert.

2017

Senior Copywriter

Digitas

Jun 2017 - Aug 2017
  • Brick Ln, London, UK
  • Freelance
  • UBS: Creating longform content for the brand hub, as well as UX copy for new sections. Jade by HSBC Premier: Creative Homepage copy

2017

Brand Strategist

Lively Agency

Feb 2017 - Mar 2017
  • London, United Kingdom
  • Freelance
  • Developing a complete brand strategy (mission, vision, values, purpose, personality, tone of voice) for new creative agency Lively.

2017

Lead Copywriter and Brand Strategist

Badoo

Sep 2016 - Jan 2017
  • London, United Kingdom
  • Freelance
  • Developing a new brand vision and voice and tone for dating platform Badoo - as well as implementing day-to-day copy across digital channels.

2018

Lecturer - Storytelling in Brand

Harbour.Space University

Jan 2016 - Sep 2018
  • Barcelona, Spain
  • Freelance
  • I teach an annual 3 week course for Master's students in Digital Marketing, Interaction Design and High-tech Entrepreneurship on the importance of Storytelling in Branding.

2017

Senior Copywriter

TranslateMedia

Sep 2015 - Jul 2017
  • London, United Kingdom
  • Freelance
  • Freelance senior creative brand copywriter for Timberland, on a rolling contract with agency TranslateMedia.

2016

Jun 2015 - Mar 2016
  • London, United Kingdom
  • Freelance
  • Developing voice and tone, high level brand strategy and all creative copy for Harbour.Space University in Barcelona.

2019

Senior Copywriter

Publicis Sapient

Nov 2014 - Jul 2019
  • London, United Kingdom
  • Freelance
  • Amplifon, RBS/NatWest, Scania, Unilever, Fidelity, Nationwide, IQOS, Llloyds, Pandora, Sapienti7 a.o.

2019

Senior Copywriter

Publicis Sapient

Oct 2014 - Jul 2019
  • London, United Kingdom
  • Freelance
  • RBS/Natwest, IQOS, Scania, Pandora, Unilever, Nationwide, YBS, Fidelity, Amplifon, Nestle, YBS ao.

2014

Head of Creative Communications

Jelly London

Jul 2014 - Dec 2014
  • London, United Kingdom
  • Full Time
  • Copywriter and marketing strategist, social media manager, PR for illustration and animation production house jelly London.

2014

Creative Copywriter

StoryCollective

Nov 2013 - Dec 2014
  • London, United Kingdom
  • Freelance
  • Script Writer for A.Vogel brand films, client production company Story Collective.

2013

Senior Creative Copywriter

PayPal

Jan 2013 - Oct 2013
  • London, United Kingdom
  • Freelance
  • Leading copy across EMEA in a global digital brand overhaul.

2014

Grammar Pedant Extraordinaire

TRANSperfect

Apr 2011 - Jul 2014
  • London, United Kingdom
  • Freelance
  • FinalEye proofreader - freelance

2011

Copywriter

Scotch & Soda

Apr 2009 - Apr 2011
  • London, United Kingdom
  • Freelance
  • Marketing and brand copywriter for designer fashion brand Scotch&Soda

2010

Senior Copywriter

PIPS:lab

Jan 2009 - Jan 2010
  • Amsterdam, Netherlands
  • Freelance
  • Marketing copywriter, social media manager and PR for experimental theatre group PIPS:lab

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