Isabel Sierra y Gómez de León Creative director | The Dots

Isabel Sierra y Gómez de León

Creative directorNew York, United States
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Isabel Sierra y Gómez de León

Creative directorNew York, United States
About me
My work brings simplicity to complex brand stories. With a strong background in content creation and branding, I lead teams that help dissect the complexities of technology and media brands and products. My approach focuses on audience-driven solutions, where clarity and simplicity become key in driving results through human insight and smart creative ideas. As a leader, I bring creative thinking closer to the boardroom. I design organisations that fuel on innovation and processes that create economies of scale. I bring business objectives closer to the drawing room and encourages creative professionals to think as communicators above all things.
  • Places explored, captured on 35mm.Modus Vivendi is a tribute to travel photography in 35mm film.
  • Five essential years.David Bowie: Five Years is an intimate portrait of five key years in David Bowie's career, featuring interviews with his closest collaborators and a wealth of previously unseen archive material.
  • Summer HarvestDedicated to summer, Summer Harvest is Modus Vivendi's first publication in 5 years. This collection of 35mm photographs is printed digitally on newsprint, and folded as a 12-page tabloid publication. Each zine is part of a very limited edition of 50 units. Modus Vivendi is a tribute to analog travel photography, captured on 35mm film. All images are taken or curated by Isabel Sierra y Gómez de León. You can access more information about this project, or purchase your own issue here.
  • Faith—Money—PowerF—M—P is an aggregator of projects exploring the design etiquette of religion, finance and politics. Every week we publish a poster reflecting on hot media topics of the moment. Check our daily updates and follow us on Tumblr.
  • Kim/KimThree letters. Two icons. A divided idea of the world unite in one ideal of power and ambition.
  • Time CapsuleTime Capsule are are series of still lives - visual metaphors representing 2015's most hyped technological advances, using traditional formal representation. The series is to uses familiar visual resources, allegories and sense of humor to try to explain complex technologies to the viewer, as well as the hopes and fears around them.
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Projects credited in
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Work history
    Creative DirectorBloomberg Studio
    New York, United StatesFull Time
    Based in New York, I oversee all global creative campaigns for Bloomberg's Media, Philanthropy and Vertical initiatives. My team is part of the Studio, a creative, digital and content department, part of Bloomberg's marketing organisation.
    Team lead, design and productionBloomberg Studio
     - London, United KingdomFull Time
    As part of the group's internal creative group, I lead the Marketing Studio design and production team in EMEA, working on content and brand awareness projects that help bring the Bloomberg brand to markets outside of the US. My team and I also work hard on marketing campaigns that help raise our profile as a philanthropic institution, working on environmental, social and wellbeing initiatives all over the globe. Lately, we have helped with the launch of the new in the Middle East, worked with out India office on a campaign celebrating the 20th anniversary of our presence in the country and re branded the Square Mile Relay, a charity relay race that brings together the financial community in 10 events worldwide.
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  • Art Directing
  • Photography
  • Videos
  • 1. Branding Identity
  • Logos
  • Strategy
  • UX
  • Marketing Strategies
  • Content Creatiion
  • Stories
    DiplomaYale University
     - New Haven, United States
    Yale SOM x AIGA Business Creatives for Perspective Leaders
    MAUniversity of The Arts London (UAL)
     - London, United Kingdom
    College: Central Saint Martins Degree: MA Communication Design Pathway: Photography Graduated with distinction.
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    GoldCreativepool Awards
    Project: Graphics: Bloomberg Data-driven deckchairs Publications: The Lost City of London newspaper
    ShortlistCreativepool Awards
    Projects: Experiencial - Lost City of London takeover of Paternoster Square Effectiveness - Bloomberg Quicktake
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