Isabel Sierra y Gómez de León

Creative director

New York, United States
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Projects credited in

About me

My work brings simplicity to complex brand stories. With a strong background in content creation and branding, I lead teams that help dissect the complexities of technology and media brands and products. My approach focuses on audience-driven solutions, where clarity and simplicity become key in driving results through human insight and smart creative ideas. As a leader, I bring creative thinking closer to the boardroom. I design organisations that fuel on innovation and processes that create economies of scale. I bring business objectives closer to the drawing room and encourages creative professionals to think as communicators above all things.

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  • Art Directing
  • Photography
  • Videos
  • 1. Branding Identity
  • Logos
  • Strategy
  • UX
  • Marketing Strategies
  • Content Creatiion
  • Stories

People I’ve worked with

Companies I’ve worked with

  • New Look

    New Look

    • Fashion and Textiles
  • eporta


    • Interior Design
  • Bloomberg Studio

    Bloomberg Studio

    • Non Creative Industries
  • B

    BBC Worldwide

    Work history


    Creative Director

    Bloomberg Studio

    Apr 2017
    • New York, United States
    • Full Time
    • Based in New York, I oversee all global creative campaigns for Bloomberg's Media, Philanthropy and Vertical initiatives. My team is part of the Studio, a creative, digital and content department, part of Bloomberg's marketing organisation.


    Team lead, design and production

    Bloomberg Studio

    Mar 2016 - Oct 2017
    • London, United Kingdom
    • Full Time
    • As part of the group's internal creative group, I lead the Marketing Studio design and production team in EMEA, working on content and brand awareness projects that help bring the Bloomberg brand to markets outside of the US. My team and I also work hard on marketing campaigns that help raise our profile as a philanthropic institution, working on environmental, social and wellbeing initiatives all over the globe. Lately, we have helped with the launch of the new in the Middle East, worked with out India office on a campaign celebrating the 20th anniversary of our presence in the country and re branded the Square Mile Relay, a charity relay race that brings together the financial community in 10 events worldwide.


    Art Director

    Bloomberg Studio

    Feb 2014 - Feb 2016
    • London, United Kingdom
    • Full Time
    • Working on assignments for motion image, digital, environmental, interactive and print, my role consists of developing successful campaigns and content strategies for Bloomberg LP's brand and media businesses. I have worked in projects raising Bloomberg's international exposure, such as the launch of the new, Square Mile Relay and UK Business Innovators, an annual list of 50 businesses helping change how the UK thinks, works and lives.


    Junior Creative

    BBC Worldwide

    Apr 2013 - Feb 2014
    • London, United Kingdom
    • Full Time
    • Creative and marketing lead for the International Music TV at BBC Worldwide. The International Music team at BBCW works across TV, theatrical, digital and events, creating the best TV music content for our global audiences. My role consisted of overseeing and art directing all creative and marketing campaigns for the release of all the titles in their catalogue. I have acted as creative lead for BBC Worldwide representing critically and fan-acclaimed projects such as the global release of 'Beyonce — Live Is But A Dream', 'Robbie Williams — One Night At The Palladium', ´David Bowie — Five Years', Glastonbury Festival and the BRIT Awards among other world-renowned properties. My role also consisted on finding new content concepts and platforms for music IP, developing content ideas for theatric, digital television and other platforms.



    Jul 2018 - Jul 2018
    • New Haven, United States
    • Yale SOM x AIGA Business Creatives for Perspective Leaders


    Sep 2009 - Jun 2011
    • London, United Kingdom
    • College: Central Saint Martins Degree: MA Communication Design Pathway: Photography Graduated with distinction.


    Aug 2006 - Aug 2006
    • London, United Kingdom
    • History of International Political Theory


    Advertising Marketing

    Universidad San Pablo CEU

    Sep 2003 - Jun 2008
    • Madrid, Spain
    • BA Media Studies and Advertising Graduated with Distinction



    Special mention

    In-house Agency Forum

    • Project: Branding Bloomberg's new European HQ


    • Project: Lost City of London newspaper


    • Project: Graphics: Bloomberg Data-driven deckchairs Publications: The Lost City of London newspaper


    • Project: Bloomberg Quicktake


    • Project: The Future Lives Here


    • Projects: Experiencial - Lost City of London takeover of Paternoster Square Effectiveness - Bloomberg Quicktake


    • Project: Bloomberg UK Innovators


    Best up-and-coming photographer


    • Series: Time Capsule


    Best of show - fine art portraiture

    International Photography Awards

    • Project: Leviathan