Isabel Sierra y Gómez de León

Creative director

  • LevelSenior
  • LocationNew York, United States
  • AvailabilityLocked Pro Plan feature
  • ProfessionsPhotographer - Creative Director - Marketer

Projects

Projects credited in

About me

My work brings simplicity to complex brand stories. With a strong background in content creation and branding, I lead teams that help dissect the complexities of technology and media brands and products. My approach focuses on audience-driven solutions, where clarity and simplicity become key in driving results through human insight and smart creative ideas. As a leader, I bring creative thinking closer to the boardroom. I design organisations that fuel on innovation and processes that create economies of scale. I bring business objectives closer to the drawing room and encourages creative professionals to think as communicators above all things.

Locked Pro Plan feature

Skills

  • Art Directing
  • Photography
  • Videos
  • 1. Branding Identity
  • Logos
  • Strategy
  • UX
  • Marketing Strategies
  • Content Creatiion
  • Stories

People I’ve worked with

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Companies I’ve worked with

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  • Guildhall School Of Music & Drama

    Guildhall School Of Music & Drama

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    • Performing Arts
  • New Look

    New Look

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    • Fashion
  • eporta

    eporta

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    • Interior Design
  • Stella McCartney

    Stella McCartney

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    • Fashion

Work history

Currently

Creative Director

Bloomberg Studio

Apr 2017
  • New York, United States
  • Full Time
  • Based in New York, I oversee all global creative campaigns for Bloomberg's Media, Philanthropy and Vertical initiatives. My team is part of the Studio, a creative, digital and content department, part of Bloomberg's marketing organisation.

2017

Team lead, design and production

Bloomberg Studio

Mar 2016 - Oct 2017
  • London, United Kingdom
  • Full Time
  • As part of the group's internal creative group, I lead the Marketing Studio design and production team in EMEA, working on content and brand awareness projects that help bring the Bloomberg brand to markets outside of the US. My team and I also work hard on marketing campaigns that help raise our profile as a philanthropic institution, working on environmental, social and wellbeing initiatives all over the globe. Lately, we have helped with the launch of the new Bloomberg.com in the Middle East, worked with out India office on a campaign celebrating the 20th anniversary of our presence in the country and re branded the Square Mile Relay, a charity relay race that brings together the financial community in 10 events worldwide.

2016

Art Director

Bloomberg Studio

Feb 2014 - Feb 2016
  • London, United Kingdom
  • Full Time
  • Working on assignments for motion image, digital, environmental, interactive and print, my role consists of developing successful campaigns and content strategies for Bloomberg LP's brand and media businesses. I have worked in projects raising Bloomberg's international exposure, such as the launch of the new Bloomberg.com, Square Mile Relay and UK Business Innovators, an annual list of 50 businesses helping change how the UK thinks, works and lives.

2014

Junior Creative

BBC Worldwide

Apr 2013 - Feb 2014
  • London, United Kingdom
  • Full Time
  • Creative and marketing lead for the International Music TV at BBC Worldwide. The International Music team at BBCW works across TV, theatrical, digital and events, creating the best TV music content for our global audiences. My role consisted of overseeing and art directing all creative and marketing campaigns for the release of all the titles in their catalogue. I have acted as creative lead for BBC Worldwide representing critically and fan-acclaimed projects such as the global release of 'Beyonce — Live Is But A Dream', 'Robbie Williams — One Night At The Palladium', ´David Bowie — Five Years', Glastonbury Festival and the BRIT Awards among other world-renowned properties. My role also consisted on finding new content concepts and platforms for music IP, developing content ideas for theatric, digital television and other platforms.

Education

2018

Jul 2018 - Jul 2018
  • New Haven, United States
  • Yale SOM x AIGA Business Creatives for Perspective Leaders

2011

Sep 2009 - Jun 2011
  • London, United Kingdom
  • College: Central Saint Martins Degree: MA Communication Design Pathway: Photography Graduated with distinction.

2006

Aug 2006 - Aug 2006
  • London, United Kingdom
  • History of International Political Theory

2008

Advertising Marketing

Universidad San Pablo CEU

Sep 2003 - Jun 2008
  • Madrid, Spain
  • BA Media Studies and Advertising Graduated with Distinction

Awards

2018

Special mention

In-house Agency Forum

  • Project: Branding Bloomberg's new European HQ

2018

  • Project: Lost City of London newspaper

2018

  • Project: Graphics: Bloomberg Data-driven deckchairs Publications: The Lost City of London newspaper

2018

  • Project: Bloomberg Quicktake

2018

  • Projects: Experiencial - Lost City of London takeover of Paternoster Square Effectiveness - Bloomberg Quicktake

2018

  • Project: The Future Lives Here

2016

  • Project: Bloomberg UK Innovators

2014

Best up-and-coming photographer

CASA//ARTE

  • Series: Time Capsule

2012

Best of show - fine art portraiture

International Photography Awards

  • Project: Leviathan