Isabel Sierra y Gómez de León
Creative director
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- LevelSenior
- LocationLondon, United Kingdom
- AvailabilityLocked Pro Plan feature
- ProfessionsCreative Art Director - Photographer - Screen Direction
Projects
- Still Life, brazil, foundobjects, penguin, virgin, matches, ecommerce, micotoledo, butter, postcard
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- online, publications, ipad, spanish, journals, platforms, networks, madoz, wally olins
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- blog, editorial, politics, finance, religion, tumblr
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- brexit, bremain, eu, referendum, london, boris, hackney, stickers, posters, social media
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- still life, barroque, tech, fintech, 3d printing, snapchat, cloud, lighting, skull, google
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About me
I work developing creative, content and brand stories that help dissect the complexities of technology and media brands. I have spent most of my career on the client side - currently at Bloomberg, previously at BBC Worldwide, Universal Music - which has helped me develop a very strong strategic thinking, as well as a deeper understanding of how to evolve and adapt brands from inside out. In 2011 I earned an MA in Communication Design at Central Saint Martins School of Art and Design, where I specialized in photography. Alongside my art direction work, I also develop projects as an independent fine art photographer and I co run Circulo Creativo London, a collective that helps promote the Spanish creative community overseas. Please don't hesitate to get in touch or to request a link to my portfolio.
Locked Pro Plan featureSkills
- Art Directing
- Photography
- Videos
- 1. Branding Identity
- Logos
- Strategy
- UX
- Marketing Strategies
- Content Creatiion
- Stories
Work history
Currently
Creative Director
Bloomberg LP
- New York, United States
- Full Time
As part of the Bloomberg Studio team in New York, I direct creative campaigns and branding initiatives for non-financial products.
Currently
Creative Lead
Bloomberg
- London, United Kingdom
- Full Time
As part of the group's internal creative group, I lead the Marketing Studio design and production team in EMEA, working on content and brand awareness projects that help bring the Bloomberg brand to markets outside of the US. My team and I also work hard on marketing campaigns that help raise our profile as a philanthropic institution, working on environmental, social and wellbeing initiatives all over the globe. Lately, we have helped with the launch of the new Bloomberg.com in the Middle East, worked with out India office on a campaign celebrating the 20th anniversary of our presence in the country and re branded the Square Mile Relay, a charity relay race that brings together the financial community in 10 events worldwide.
2016
Art Director
Bloomberg
- London, United Kingdom
- Full Time
Working on assignments for motion image, digital, environmental, interactive and print, my role consists of developing successful campaigns and content strategies for Bloomberg LP's brand and media businesses. I have worked in projects raising Bloomberg's international exposure, such as the launch of the new Bloomberg.com, Square Mile Relay and UK Business Innovators, an annual list of 50 businesses helping change how the UK thinks, works and lives.
2014
Junior Creative
BBC Worldwide
- London, United Kingdom
- Full Time
Creative and marketing lead for the International Music TV at BBC Worldwide. The International Music team at BBCW works across TV, theatrical, digital and events, creating the best TV music content for our global audiences. My role consisted of overseeing and art directing all creative and marketing campaigns for the release of all the titles in their catalogue. I have acted as creative lead for BBC Worldwide representing critically and fan-acclaimed projects such as the global release of 'Beyonce — Live Is But A Dream', 'Robbie Williams — One Night At The Palladium', ´David Bowie — Five Years', Glastonbury Festival and the BRIT Awards among other world-renowned properties. My role also consisted on finding new content concepts and platforms for music IP, developing content ideas for theatric, digital television and other platforms.
Education
2011
- London, United Kingdom
College: Central Saint Martins Degree: MA Communication Design Pathway: Photography Graduated with distinction.
2008
Advertising Marketing
Universidad San Pablo CEU
Awards
2017
Graphic Design
Creative Pool Annual
Project: Data-driven deckchairs
2017
Integrated
Creative Pool Annual
Project: Bloomberg Business Innovators 2016
2014
Best up-and-coming photographer
CASA//ARTE
Series: Time Capsule
2012
Best of show - fine art portraiture
International Photography Association
Project: Leviathan