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Isabel Sierra y Gómez de León

Creative director

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsPhotographer - Creative Director - Artist

Projects

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About me

I work developing creative, content and brand stories that help dissect the complexities of technology and media brands. I have spent most of my career on the client side - currently at Bloomberg, previously at BBC Worldwide, Universal Music - which has helped me develop a very strong strategic thinking, as well as a deeper understanding of how to evolve and adapt brands from inside out. In 2011 I earned an MA in Communication Design at Central Saint Martins School of Art and Design, where I specialized in photography. Alongside my art direction work, I also develop projects as an independent fine art photographer and I co run Circulo Creativo London, a collective that helps promote the Spanish creative community overseas. Please don't hesitate to get in touch or to request a link to my portfolio.

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Skills

  • Art Directing
  • Photography
  • Videos
  • 1. Branding Identity
  • Logos
  • Strategy
  • UX
  • Marketing Strategies
  • Content Creatiion
  • Stories

Work history

Currently

Creative Director

Bloomberg LP

Apr 2017
  • New York, United States
  • Full Time
  • Based in New York, I oversee all global creative campaigns for Bloomberg's Media, Philanthropy and Vertical initiatives, including Bloomberg New Energy Finance, Bloomberg Government and Bloomberg Law. My team is part of the Studio, a creative, digital and content department, part of Bloomberg's marketing organisation.

Currently

Team lead, design and production

Bloomberg

Mar 2016
  • London, United Kingdom
  • Full Time
  • As part of the group's internal creative group, I lead the Marketing Studio design and production team in EMEA, working on content and brand awareness projects that help bring the Bloomberg brand to markets outside of the US. My team and I also work hard on marketing campaigns that help raise our profile as a philanthropic institution, working on environmental, social and wellbeing initiatives all over the globe. Lately, we have helped with the launch of the new Bloomberg.com in the Middle East, worked with out India office on a campaign celebrating the 20th anniversary of our presence in the country and re branded the Square Mile Relay, a charity relay race that brings together the financial community in 10 events worldwide.

2016

Art Director

Bloomberg

Feb 2014 - Feb 2016
  • London, United Kingdom
  • Full Time
  • Working on assignments for motion image, digital, environmental, interactive and print, my role consists of developing successful campaigns and content strategies for Bloomberg LP's brand and media businesses. I have worked in projects raising Bloomberg's international exposure, such as the launch of the new Bloomberg.com, Square Mile Relay and UK Business Innovators, an annual list of 50 businesses helping change how the UK thinks, works and lives.

2014

Junior Creative

BBC Worldwide

Apr 2013 - Feb 2014
  • London, United Kingdom
  • Full Time
  • Creative and marketing lead for the International Music TV at BBC Worldwide. The International Music team at BBCW works across TV, theatrical, digital and events, creating the best TV music content for our global audiences. My role consisted of overseeing and art directing all creative and marketing campaigns for the release of all the titles in their catalogue. I have acted as creative lead for BBC Worldwide representing critically and fan-acclaimed projects such as the global release of 'Beyonce — Live Is But A Dream', 'Robbie Williams — One Night At The Palladium', ´David Bowie — Five Years', Glastonbury Festival and the BRIT Awards among other world-renowned properties. My role also consisted on finding new content concepts and platforms for music IP, developing content ideas for theatric, digital television and other platforms.

Education

2011

Sep 2009 - Jun 2011
  • London, United Kingdom
  • College: Central Saint Martins Degree: MA Communication Design Pathway: Photography Graduated with distinction.

2008

Advertising Marketing

Universidad San Pablo CEU

Sep 2003 - Jun 2008

Awards

2017

Graphic Design

Creative Pool Annual

  • Project: Data-driven deckchairs

2017

Integrated

Creative Pool Annual

  • Project: Bloomberg Business Innovators 2016

2014

Best up-and-coming photographer

CASA//ARTE

  • Series: Time Capsule

2012

Best of show - fine art portraiture

International Photography Association

  • Project: Leviathan