Isabel Sierra y Gómez de León

Creative director

  • LevelSenior
  • LocationNew York, United States
  • AvailabilityLocked Pro Plan feature
  • ProfessionsPhotographer - Creative Director - Marketer
  • Amber Magee
  • Martin Swift
  • Dalmar  Kenta Bahari
Connections

Projects

Projects credited in

About me

My work brings simplicity to complex brand stories. With a strong background in content creation and branding, I lead teams that help dissect the complexities of technology and media brands and products. My approach focuses on audience-driven solutions, where clarity and simplicity become key in driving results through human insight and smart creative ideas. As a leader, I bring creative thinking closer to the boardroom. I design organisations that fuel on innovation and processes that create economies of scale. I bring business objectives closer to the drawing room and encourages creative professionals to think as communicators above all things.

Locked Pro Plan feature

Skills

  • Art Directing
  • Photography
  • Videos
  • 1. Branding Identity
  • Logos
  • Strategy
  • UX
  • Marketing Strategies
  • Content Creatiion
  • Stories

People I’ve worked with

View all

Companies I’ve worked with

View all
  • New Look

    New Look

    • Fashion
  • eporta

    eporta

    • Interior Design
  • Bloomberg Studio

    Bloomberg Studio

    • Financial Services
  • B

    BBC Worldwide

    Work history

    Currently

    Creative Director

    Bloomberg Studio

    Apr 2017
    • New York, United States
    • Full Time
    • Based in New York, I oversee all global creative campaigns for Bloomberg's Media, Philanthropy and Vertical initiatives. My team is part of the Studio, a creative, digital and content department, part of Bloomberg's marketing organisation.

    2017

    Team lead, design and production

    Bloomberg Studio

    Mar 2016 - Oct 2017
    • London, United Kingdom
    • Full Time
    • As part of the group's internal creative group, I lead the Marketing Studio design and production team in EMEA, working on content and brand awareness projects that help bring the Bloomberg brand to markets outside of the US. My team and I also work hard on marketing campaigns that help raise our profile as a philanthropic institution, working on environmental, social and wellbeing initiatives all over the globe. Lately, we have helped with the launch of the new Bloomberg.com in the Middle East, worked with out India office on a campaign celebrating the 20th anniversary of our presence in the country and re branded the Square Mile Relay, a charity relay race that brings together the financial community in 10 events worldwide.

    2016

    Art Director

    Bloomberg Studio

    Feb 2014 - Feb 2016
    • London, United Kingdom
    • Full Time
    • Working on assignments for motion image, digital, environmental, interactive and print, my role consists of developing successful campaigns and content strategies for Bloomberg LP's brand and media businesses. I have worked in projects raising Bloomberg's international exposure, such as the launch of the new Bloomberg.com, Square Mile Relay and UK Business Innovators, an annual list of 50 businesses helping change how the UK thinks, works and lives.

    2014

    Junior Creative

    BBC Worldwide

    Apr 2013 - Feb 2014
    • London, United Kingdom
    • Full Time
    • Creative and marketing lead for the International Music TV at BBC Worldwide. The International Music team at BBCW works across TV, theatrical, digital and events, creating the best TV music content for our global audiences. My role consisted of overseeing and art directing all creative and marketing campaigns for the release of all the titles in their catalogue. I have acted as creative lead for BBC Worldwide representing critically and fan-acclaimed projects such as the global release of 'Beyonce — Live Is But A Dream', 'Robbie Williams — One Night At The Palladium', ´David Bowie — Five Years', Glastonbury Festival and the BRIT Awards among other world-renowned properties. My role also consisted on finding new content concepts and platforms for music IP, developing content ideas for theatric, digital television and other platforms.

    Education

    2018

    Jul 2018 - Jul 2018
    • New Haven, United States
    • Yale SOM x AIGA Business Creatives for Perspective Leaders

    2011

    Sep 2009 - Jun 2011
    • London, United Kingdom
    • College: Central Saint Martins Degree: MA Communication Design Pathway: Photography Graduated with distinction.

    2006

    Aug 2006 - Aug 2006
    • London, United Kingdom
    • History of International Political Theory

    2008

    Advertising Marketing

    Universidad San Pablo CEU

    Sep 2003 - Jun 2008
    • Madrid, Spain
    • BA Media Studies and Advertising Graduated with Distinction

    Awards

    2018

    Special mention

    In-house Agency Forum

    • Project: Branding Bloomberg's new European HQ

    2018

    • Project: Lost City of London newspaper

    2018

    • Project: Graphics: Bloomberg Data-driven deckchairs Publications: The Lost City of London newspaper

    2018

    • Project: Bloomberg Quicktake

    2018

    • Projects: Experiencial - Lost City of London takeover of Paternoster Square Effectiveness - Bloomberg Quicktake

    2018

    • Project: The Future Lives Here

    2016

    • Project: Bloomberg UK Innovators

    2014

    Best up-and-coming photographer

    CASA//ARTE

    • Series: Time Capsule

    2012

    Best of show - fine art portraiture

    International Photography Awards

    • Project: Leviathan