My work brings simplicity to complex brand stories. With a strong background in content creation and branding, I lead teams that help dissect the complexities of technology and media brands and products. My approach focuses on audience-driven solutions, where clarity and simplicity become key in driving results through human insight and smart creative ideas. As a leader, I bring creative thinking closer to the boardroom. I design organisations that fuel on innovation and processes that create economies of scale. I bring business objectives closer to the drawing room and encourages creative professionals to think as communicators above all things.Locked Pro Plan feature
Based in New York, I oversee all global creative campaigns for Bloomberg's Media, Philanthropy and Vertical initiatives. My team is part of the Studio, a creative, digital and content department, part of Bloomberg's marketing organisation.
As part of the group's internal creative group, I lead the Marketing Studio design and production team in EMEA, working on content and brand awareness projects that help bring the Bloomberg brand to markets outside of the US. My team and I also work hard on marketing campaigns that help raise our profile as a philanthropic institution, working on environmental, social and wellbeing initiatives all over the globe. Lately, we have helped with the launch of the new Bloomberg.com in the Middle East, worked with out India office on a campaign celebrating the 20th anniversary of our presence in the country and re branded the Square Mile Relay, a charity relay race that brings together the financial community in 10 events worldwide.
Working on assignments for motion image, digital, environmental, interactive and print, my role consists of developing successful campaigns and content strategies for Bloomberg LP's brand and media businesses. I have worked in projects raising Bloomberg's international exposure, such as the launch of the new Bloomberg.com, Square Mile Relay and UK Business Innovators, an annual list of 50 businesses helping change how the UK thinks, works and lives.
Creative and marketing lead for the International Music TV at BBC Worldwide. The International Music team at BBCW works across TV, theatrical, digital and events, creating the best TV music content for our global audiences. My role consisted of overseeing and art directing all creative and marketing campaigns for the release of all the titles in their catalogue. I have acted as creative lead for BBC Worldwide representing critically and fan-acclaimed projects such as the global release of 'Beyonce — Live Is But A Dream', 'Robbie Williams — One Night At The Palladium', ´David Bowie — Five Years', Glastonbury Festival and the BRIT Awards among other world-renowned properties. My role also consisted on finding new content concepts and platforms for music IP, developing content ideas for theatric, digital television and other platforms.
Yale SOM x AIGA Business Creatives for Perspective Leaders
College: Central Saint Martins Degree: MA Communication Design Pathway: Photography Graduated with distinction.
History of International Political Theory
BA Media Studies and Advertising Graduated with Distinction
Project: Branding Bloomberg's new European HQ
Project: Lost City of London newspaper
Project: Graphics: Bloomberg Data-driven deckchairs Publications: The Lost City of London newspaper
Project: Bloomberg Quicktake
Projects: Experiencial - Lost City of London takeover of Paternoster Square Effectiveness - Bloomberg Quicktake
Project: The Future Lives Here
Project: Bloomberg UK Innovators
Series: Time Capsule