Isabela Gafton
Available

Isabela Gafton

Marketing ManagerLondon, United Kingdom
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Isabela Gafton
Available

Isabela Gafton

Marketing ManagerLondon, United Kingdom
About me
I’m a London-based marketer and designer who enjoys working in a fast-paced environment. I am genuinely passionate about what I do and I believe in taking a proactive approach and coming up with new ideas to drive growth. As part of the ICO marketing team at mad4, I am responsible for developing and executing social media marketing campaigns, developing brand guidelines and digital assets and building communities on relevant platforms. In my previous role, I have single-handedly introduced social media automation in our marketing strategy, which helped us scale our social media campaigns and brought in great ROI. I have also managed very large budgets on paid social and spent over £1 million on Facebook advertising. Teamwork is a big part of my role and I am dedicated to helping my team grow. My marketing and design skills have allowed me to mentor junior designers in my team, and support marketing interns with setting KPIs and achieving business objectives. My skills include social media marketing and advertising, campaign management, project management, market strategy, community growth hacking, marketing automation, email marketing and automation, branding, graphic design, web development and copywriting.
Work history
    M
    M
    Marketing ManagerMad4 Digital
    London, United KingdomFull Time
    Mad4digital is a tech marketing company passionate about emergent technologies, including blockchain. Role responsibilities: - Work on ICO marketing campaigns for emerging blockchain enterprises. This includes community growth hacking, marketing strategy, paid social campaigns, brand guidelines and creative assets. - Develop, design and execute marketing campaigns, including paid social campaigns, email marketing campaigns, and re-marketing. - Develop and execute marketing plans, proposals and strategies for clients and partners. - Project manage a variety of client briefs including branding, content, website design and SEO. - Work closely with the Marketing Director to brainstorm new campaign ideas to drive client KPI’s. - Manage key clients and partners and work closely with the team to prepare pitch presentations. - Keep up to date with digital marketing trends and technologies and industry news.
    M
    M
    Digital Marketing ExecutiveMyOffers Ltd.
     - London, United KingdomFull Time
    WEB DESIGN - design website landing pages, email creative’s, banners and content for social media marketing promotions; SOCIAL MEDIA MARKETING - manage all social media activity and set up ad campaigns on social media platforms (Facebook, Twitter, Instagram); manage our clients’ online presence and network communications; EMAIL MARKETING - manage all email marketing campaigns - develop monthly schedules, write compelling subject line, pre-header and email copy, design email creative’s, approve broadcast schedules, set up A/B tests and analyze key metrics; WEBSITE CONTENT - write product / blog copy and manage the website content; MARKET RESEARCH - develop and integrate new marketing strategies for our products; analyze all marketing campaigns and provide accurate reports to clients and company management to demonstrate effective return on investment (ROI); SEO - collaborate with an external agency to develop strategies to improve our traffic and create a strong online presence among search engines; + keep up to date with current design and digital marketing trends;
Skills
  • Social Media Marketing
  • Graphic Design
  • Digital Marketing
  • Online Marketing
  • Copywriting
  • Ecommerce
  • Campaign Management
  • Marketing Strategy
  • Paid Social
  • Advertising Campaigns
Education
    University of The Arts London (UAL) logo
    University of The Arts London (UAL) logo
    BA(Hons) JournalismUniversity of The Arts London (UAL)
     - London, United Kingdom